Brands
Avas Living onboards Virat Kohli as a brand ambassador
Mumbai: Avas Living has roped in the former captain of the Indian cricket team, Virat Kohli, as their brand ambassador and has also added him to their client roster. The brand has rolled out a digital campaign on Instagram featuring the Indian cricketer.
Virat chose Avas Living as his preferred abode. He is working closely with the team at Avas to build his bespoke dream home, which will be a combination of technology, luxury and sustainability.
Avas Living encompasses a state-of-the-art wellness centre and spa and a community of villas situated in the untouched and tranquil hamlet of Awas in Alibaugh, Maharashtra. The quaint coastal town of Alibaugh has been a popular hotspot for second homes owing to its proximity to Mumbai, the financial capital of India.
Commenting on his choice to build his dream home with Avas Living, Virat Kohli said, “The past few years have taught all of us the importance of community living while still maintaining anonymity. My vision for a second home is one where I am surrounded by a community of like-minded individuals with interests similar to mine. As much as I enjoy going to the gym, I would prefer to invest in a facility that cares for my mental, emotional, and physical well-being. Being part of a community while maintaining an individualistic life is the ideal balance that I have discovered with Avas Living. It is the perfect combination of luxury living and everything I have been looking for, with a wellness centre within walking distance of my home. Alibaugh: “Being in such close proximity to Mumbai and my work engagements, the location of the property was what sealed the deal for me.”
Speaking about the property, Avas Founder Aditya Kilachnad stated, “I’ve spent a lot of my childhood in Alibaugh. I realised the one thing I missed there was a sense of community. When we conceptualised Avas Wellness Living, we decided that there would be no better place than Alibaugh to build India’s first wellness community. I wanted to build a community for like-minded people who believed in holistic wellness and health and were looking for a certain level of luxury while pursuing their wellness journey.”
Avas Living has a diverse clientele of many high-net-worth individuals, including renowned actor Ram Kapoor and Axis Bank CEO & managing director Amitabh Chaudhry, and has investors like the Serum Institute CEO Adar Poonawalla.
Brands
Hocco crosses Rs 530cr revenue in two years
Sauce.vc-led Rs 100cr raise values ice cream brand at Rs 2,500cr pre-money as quick commerce hits 20 per cent of sales.
MUMBAI: Hocco has just scooped a seriously sweet milestone crossing the Rs 530 crore revenue mark in just two full years of operations. The fast-growing Indian ice cream and indulgence brand announced it has raised Rs 100 crore in fresh capital led by Sauce.vc. The round values the company at Rs 2,500 crore pre-money and underscores investor confidence in its rapid scale and distinctive India-first approach.
Founder Ankit Chona said the brand’s success stems from solving real Indian challenges extreme summer heat, fragmented cold chains and culturally rooted tastes. “In India, product development doesn’t end in the lab. It only ends when it survives the street,” he noted. This philosophy has produced viral hits such as Aamchi mango ice cream, BIX cake-sponge sandwiches, the Oh cone and culturally relevant collaborations like Haldiram’s Barfi and festive Modak specials.
Hocco currently operates manufacturing facilities in Ahmedabad and Panipat with a production capacity of approximately 3 lakh litres per day, running near full capacity in peak season. The fresh capital will help expand this to around 4.5 lakh litres per day.
Quick commerce has emerged as a major growth engine, now contributing ~20 per cent of overall business and growing nearly 2x year-on-year. The channel has boosted product discovery, increased consumption frequency and helped extend ice cream beyond its traditional seasonal limits.
Sauce.vc founder Manu Chandra said, “At Sauce, we believe that when you chance upon an outlier business, you double down with stronger conviction. We see Hocco as just that.”
With a strong innovation pipeline, deeper distribution and continued focus on cultural relevance, Hocco is entering its third year aiming to capture even more mind space and market share. In a category long dominated by legacy players, this young brand is proving that the coolest way to win is to build for India’s realities, one scoop, one street and one satisfied craving at a time.
