MAM
Avantgarde eyes growth markets, sets foot in India
MUMBAI: Avantgarde, a Munich-based communications agency, is setting foot in India as it seeks to focus on fast-growing emerging markets with slowdown impacting the most matured economies.
The agency is opening its first India office in Delhi on 14 February and its 12th globally.
The Indian operations will be looked after by Avantgarde India MD Isabelle-Jasmin Roth.
After the launches in Brazil, Russia and China, the opening of Avantgarde India will complete the company‘s BRIC (Brazil, Russia, India and China) strategy.
The agency already runs offices in London, Paris, Vienna and the Middle East.
According to an official communiqué, the completion of the agency‘s presence in all BRIC states emphasises on its global engagement with target groups and brands and creating outstanding experiences in its mission of ‘creating fans‘.
Avantgarde CEO and founder Martin Schnaack said, “Avantgarde strongly believes in the fast and sustainably growing Indian market. We see great opportunities for us, adding perfectly to our dynamic global expansion.”
Roth added, “India has become a leader in the global business world. The market has a great potential and is of prime importance to us. We are excited to start our Indian operations.”
Founded in 1985, Avantgarde is a global communications agency with a focus on experiential marketing. With over 400 employees at 16 locations around the globe, Avantgarde creates brand experiences.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
