Brands
Autopedia partners with Kapture CX to enhance customer support
Mumbai: Leading automotive platform Autopedia has partnered with Kapture CX to revolutionise its customer support operations. The collaboration will enable seamless omnichannel support across multiple touchpoints through a unified dashboard, reinforcing Autopedia’s commitment to delivering exceptional customer service.
Serving over 100,000 customers annually, Autopedia operates a vast business model encompassing car and motorcycle auctions, as well as an aggregator service for vehicle pricing. Maintaining its 40 per cent market share necessitates robust customer support, prompting the adoption of Kapture CX’s advanced customer experience automation platform.
Kapture CX will integrate customer interactions from Facebook, Instagram, Whatsapp, email, and website forms, ensuring streamlined communication. Its automated ticketing system will enhance response efficiency by enabling swift escalations and resolutions. Additionally, built-in SLA tracking will ensure timely handling of each customer query.
Kapture CX CRO Gaurav Juneja stated, “Kapture CX is thrilled to partner with Autopedia, Autopedia is making significant strides in Indonesia’s automotive sector, and we are proud to provide them with a comprehensive support management solution. This collaboration underscores our commitment to transforming customer experiences for Indonesian businesses.”
Through this integration, Kapture CX will maintain detailed customer profiles and sync data with external systems, offering a holistic view of interactions. It will also optimise internal operations by managing agent availability, defining roles, and controlling user access for better resource allocation and security.
Autopedia head of digital business Jonathan Weiyn commented, “We’re excited to join forces with Kapture CX to strengthen our customer support. Their robust platform will empower us to deliver seamless and personalised experiences to our expanding customer base in Indonesia.”
Additionally, agents will benefit from an extensive knowledge base, including decision trees and SOPs, ensuring quick and effective ticket resolutions.This strategic collaboration is set to elevate Autopedia’s customer experience while optimising internal processes, reinforcing its leadership in Indonesia’s automotive sector.
Brands
Zomato film highlights bias faced by women delivery partners
International Women’s Day campaign shines light on everyday stereotypes
MUMBAI: A food delivery may arrive in minutes, but the journey behind it can still carry a few outdated assumptions. This International Women’s Day, Zomato has released a new brand film that shines a light on the subtle but familiar biases faced by women delivery partners during their daily shifts. The campaign nudges viewers to rethink a simple idea that still surprises many people: a delivery partner’s ability has nothing to do with gender.
Instead of focusing on training for delivery partners, the film flips the perspective and gently turns the mirror towards society. Through a series of everyday moments, from collecting orders at restaurants to arriving at a customer’s doorstep, women delivery partners encounter reactions that many recognise all too well. Curious glances, surprised expressions and questions that hint at disbelief follow them along the route.
In a playful cinematic twist, the delivery partners break the fourth wall to address these reactions directly, offering light-hearted responses that quietly challenge the stereotypes.
The campaign also reflects a broader shift in India’s gig economy. As of February 2026, Zomato has more than 3,500 monthly active women delivery partners who collectively deliver over five lakh orders every month.
Eternal chief sustainability officer anjalli ravi kumar said building an inclusive platform economy requires both opportunity and acceptance. She said that as more women step into roles across urban last-mile logistics, the ecosystem around them must evolve to ensure they can work with confidence and dignity.
She added that enabling women to participate safely and comfortably in such roles is essential if India is to move closer to the goal of 70 per cent female workforce participation by 2047 under the broader vision of Viksit Bharat 2047.
Alongside the campaign, Zomato has been strengthening safety measures for women delivery partners. The company offers a 24 by 7 SOS emergency support system available in more than 800 cities, connecting partners to ambulance services, police and an internal response team when needed.
Women delivery partners also have the option to avoid certain delivery locations between 7 pm and 5 am if they feel unsafe. In addition, city-specific WhatsApp support groups in the top seven cities help women partners communicate easily, raise concerns and seek peer support.
For deliveries to hotels, lodges or guest houses, women partners can complete the order at the reception instead of going up to individual rooms. The delivery partner app also allows them to flag difficult or unsafe areas as black zones. More than 300 such zones have already been identified and temporarily marked unserviceable.
Through the film and these initiatives, Zomato hopes to spark a broader conversation about inclusion in the gig economy, one delivery at a time.
