Brands
Authenticity in the chaos: Taj Cement’s bold call for trust
MUMBAI: In a world overwhelmed by countless choices, where authenticity often gets lost in the noise, who do you trust? The Indian marketplace has long relied on a singular compass: trusted brands. They are the beacon in the chaos, offering not just products but promises of quality, integrity, and dependability.
Amidst this landscape, Taj Cement—a name synonymous with reliability in construction—has launched a stirring new campaign, ‘The Honest Cement’, during its Annual Dealer’s Conference 2023-24 at Mayfair Resort, Sonapur. With its powerful message of trust and ethical practices, the campaign cuts through the noise, reminding us that true strength lies not just in the structures we build but in the principles that lay their foundation.
Rooted in the enduring values of authenticity and quality, Taj Cement calls on the construction industry to embrace transparency and integrity, elevating its role as more than just a supplier of materials, but a trusted partner in building India’s future.
The conference, attended by 300 dealers, served as a platform for Taj Cement to reaffirm its commitment to delivering reliable and durable products. Through this initiative, the company aims to empower builders, dealers, and consumers to make choices rooted in honesty, building not just stronger structures but also stronger communities.
“At Taj Cement, we believe that honesty is the cornerstone of trust and lasting relationships. With The Honest Cement campaign, we aim to inspire everyone to uphold integrity and transparency at all levels. Just as our cement strengthens structures, our commitment to honesty strengthens communities and the bonds we share with our customers,” said Taj Cement, Group CFO, Sanjeev Surekha.
As part of its refreshed positioning, Taj Cement unveiled redesigned packaging for its flagship products: Taj Dhalai Cement and Taj Premium Cement. The modernised design symbolises the company’s focus on innovation and enhancing customer experience, aligning with its broader vision of fostering trust and transparency.
The Annual Dealer’s Conference featured interactive sessions on market trends, growth strategies, and the challenges facing the construction industry. These discussions reflected a collaborative approach, bringing together dealers and the top management to identify opportunities for collective success.
The event also celebrated excellence within its dealer network, with top-performing dealers recognised for their invaluable contributions to the company’s growth.
Brands
Lululemon picks former Nike executive to be its next chief
Heidi O’Neill, who helped grow Nike into a $45 billion giant, will take the top job in September
CANADA: Lululemon has found its next chief executive, and she comes with serious credentials. The athleisure giant named Heidi O’Neill as its new CEO on Wednesday, ending a search that has left the company running on interim leadership since earlier this year. O’Neill will take charge on September 8, 2026, based out of Vancouver, and will join the board on the same day.
O’Neill brings more than three decades of experience across performance apparel, footwear and sport. The bulk of that time was spent at Nike, where she was a central figure in one of corporate sport’s great growth stories, helping take the company from a $9 billion business to a $45 billion global powerhouse. She oversaw product pipelines, brand strategy and consumer connections, and played a significant role in shaping how Nike spoke to athletes around the world. Earlier in her career, she worked in marketing for the Dockers brand at Levi Strauss. She also brings boardroom experience from Spotify Technology, Hyatt Hotels and Lithia and Driveway.
The board was unequivocal in its enthusiasm. “We selected Heidi because of the breadth of her experience, her demonstrated success delivering breakthrough ideas and initiatives at scale, and her ability to be a knowledgeable change and growth agent,” said Marti Morfitt, executive chair of Lululemon’s board.
O’Neill, for her part, was bullish. “Lululemon is an iconic brand with something rare: genuine guest love, a product ethos rooted in innovation, and a global platform still in the early stages of its potential,” she said. “My job will be to accelerate product breakthroughs, deepen the brand’s cultural relevance, and unlock growth in markets around the world.”
Until she arrives, Meghan Frank and André Maestrini will continue as interim co-CEOs, before returning to their previous senior leadership roles once O’Neill steps in.
Lululemon is betting that a Nike veteran who helped build one of the world’s most powerful sports brands can do something similar for an athleisure label that has genuine love from its customers but is still chasing its full global potential. O’Neill has done it before at scale. The question now is whether she can do it again.
