MAM
Australian TV association creates ad campaign for digital TV
ADELAIDE: The Commercial Television Australia (CTVA), an association of TV broadcasters, has created a promotional campaign for digital television.
A Digital News report says that the campaign has led to an increase in customer store traffic, with an increasing number of customers asking about digital television.
The ‘Digital TV – free to view’ promotional television advertising campaign featured television personalities from the three major free-to-air TV networks.
According to the Digital Broadcast Australia (DBA), the interest in digital TV set-top box and integrated digital televisions sales is converting to sales, with DBA digital TV receiver suppliers reporting that total sales to the end of June 2003 had reached 93,600. The DBA has forecast sales of 150,000 units by the end of 2003.
CTVA CEO Julie Flynn has been quoted as saying that the TV commercial was phase one of a continued consumer awareness and education campaign. “There are plans to re-run the commercial over the coming months in the lead-up to Christmas and these will be supported by ongoing public relations activity and brand promotions,” Flynn added.
AD Agencies
Prakash Nair reportedly quits Ogilvy after 23 years
One of the agency’s longest-serving leaders has moved on, with his next destination still unknown
MUMBAI: After more than two decades at one address, Prakash Nair has left the building. The president and head of office, north at Ogilvy has moved on from the agency, according to highly placed industry sources. His next move remains unknown. Ogilvy did not respond to requests for comment.
Nair spent over 23 years at the agency, making him one of its longest-serving senior figures. He was elevated to lead the Gurugram office in April 2022, a role that put him at the helm of Ogilvy’s northern operations at a time of considerable churn across the advertising industry.
Before taking charge in the capital, Nair served as associate president at Ogilvy Mumbai, where he worked on some of the agency’s most prized accounts, including Mondelez, Tata Motors, and BP Castrol. Over the years, he built a reputation for driving modern, integrated, and award-winning work, the kind that wins metals at Cannes and keeps clients from straying.
His departure was marked in style. A farewell gathering was held in Delhi, attended by senior figures from across the advertising fraternity, a signal of the regard in which Nair is held in an industry that does not always pause to say goodbye properly.
Where he goes next is the question the industry is now asking. After 23 years at one of the world’s most storied agencies, the answer, when it comes, will be worth watching.
