MAM
Australian Macadamia Festival returns to Delhi with an expanded edition
Mumbai: The Australian Macadamia Society (AMS) hosts the second annual Australian Macadamia Festival (AMF) in Delhi from 1-9 September 2024. Supported by the Australian Trade and Investment Commission (Austrade), this festival will highlight the Australian Macadamia nut through a series of events, workshops, and collaborations with 11 of Delhi’s top culinary establishments.
This year’s festival aims to bring Australian macadamias to a wider audience, featuring them across diverse food and beverage institutions in Delhi. From vegan restaurants and cafes to upscale patisseries, global cuisine eateries, and bars, Australian macadamias will be showcased in a variety of settings. The festival connects local favourites with global excellence, making these nuts accessible across Delhi’s culinary scene.
Australian Macadamia Society’s marketing manager, Jacqui Price stated, “The Australian Macadamia Festival is not just a celebration of a unique ingredient but a fusion of cultures and culinary traditions. Our goal is to introduce the rich, buttery flavour of Australian macadamias to Delhi’s vibrant food scene, making them a staple in the city’s cherished local spots. This festival embodies the perfect harmony between local and global, encouraging everyone to appreciate their local favourites while enjoying a taste of Australia. With the support of the Australian Trade and Investment Commission, we aim to make this edition of the festival bigger and better than ever.”
Senior trade and investment commissioner, John Southwell added, “We are delighted to support the Australian Macadamia Society with the Australian Macadamia Festival this year and look forward to promoting our native nut in India, which also is now subject to a progressive reduction in tariffs thanks to the Australia-India Economic Cooperation and Trade Agreement. This means macadamias are more accessible to consumers and food processors – a great outcome for everyone!”
This festival offers not just food but a cultural experience. Participants will discover the history, culture, and unique flavours that make Australian macadamias special. Chefs and experts will guide attendees through an enlightening journey—informative and delicious. From workshops on baking with Australian macadamias to innovative cocktail-making sessions, participants will gain a newfound appreciation for these nuts and their benefits.
What to Expect:
– Baking Demo Workshop: On 2-3 September, a Baking Demo Workshop at Miam Pâtisserie will feature Chef Bani Nanda, focusing on creating an Australian Macadamia Bundt Cake. Attendees will explore the versatility of Australian macadamias, witness the cake-making process, and decorate their own cakes.
– Cocktail Making Demo Workshop: On 4 September, the festival will host a Macadamia-Cocktail Making Demo Workshop at Sidecar, led by co-founder Minakshi Singh. The session will highlight innovative cocktails infused with Australian macadamias, showcasing how this premium nut combines with craft mixology.
– Trade Meet: On 5 September, a Trade Meet at The Holiday Inn, Aerocity, will feature keynote speaker Mahendra M Barve, Vice President, Product Development for Chocolates and Confectionery, ITC. This event, tailored for industry stakeholders, will explore the commercial potential of Australian macadamias in India’s food industry.
Throughout the festival, top-tier restaurants like Miam, Lavonne, Whisky Samba, Wine Company, Camillo’s Pizzeria, Colocal, CARRA, People of Tomorrow, and Karma Lakelands will offer a special Australian macadamia-inspired menu. Guests will have the opportunity to savour exclusive dishes, promoting the rich flavours and culinary versatility of Australian macadamias.
MAM
DGTOOHL partners Magnite to scale programmatic DOOH in India
Tie-up aims to boost transparency and real-time access in outdoor ads
NEW DELHI: DGTOOHL, a product of Mobiyoung, has entered into a strategic partnership with Magnite to expand programmatic digital out-of-home advertising capabilities in India, as the sector looks to modernise and align more closely with digital media standards.
The collaboration is aimed at addressing long-standing inefficiencies in the outdoor advertising ecosystem, where manual processes and limited transparency have often made campaign execution difficult to track and measure. By introducing programmatic integration, the partnership seeks to bring real-time visibility, improved accountability and data-led decision-making to the medium.
Outdoor advertising in India has traditionally lagged behind digital channels in terms of measurement and optimisation. The move towards programmatic DOOH is expected to change that, enabling advertisers to monitor, audit and refine campaigns with greater precision.
Under the partnership, Magnite will provide the infrastructure to connect DOOH inventory with global demand-side platforms, allowing advertisers to plan and activate outdoor campaigns programmatically, much like they do across mobile, web and connected TV.
“Programmatic DOOH is bringing a much-needed shift in how outdoor advertising is planned and executed,” said DGTOOHL co-founder and CTO Mayank Sharma. “By introducing transparency and real-time capabilities, we are enabling advertisers to move beyond traditional limitations and adopt a more measurable, data-led approach.”
DGTOOHL will focus on aggregating and streamlining access to DOOH media inventory, while Magnite will handle real-time transactions and demand integration, creating a more seamless buying experience for brands and agencies.
The timing reflects a broader industry shift. As programmatic buying becomes standard across digital formats, DOOH is increasingly being seen as the next frontier, allowing brands to extend digital strategies into physical environments. This integration enables more cohesive, cross-channel campaigns, where outdoor advertising complements online and CTV efforts to boost reach and recall.
“As advertisers look for unified and measurable media solutions, programmatic DOOH offers a strong opportunity to extend digital strategies into the physical world,” said Magnite senior account manager Jerit Kunjumon.
Industries such as FMCG, real estate, automotive and retail, traditionally heavy users of outdoor media, are expected to be among the early adopters of programmatic DOOH in India.
The partnership also promises operational benefits, including near real-time campaign activation, reduced reliance on intermediaries and improved monitoring of campaign performance.
As digital and physical media ecosystems continue to converge, the collaboration between DGTOOHL and Magnite signals a step towards making outdoor advertising more accountable, scalable and aligned with the expectations of modern marketers.
