MAM
Aurionpro taps Sachin Salian as global CMO to fuel data-led marketing expansion
MUMBAI: In a fresh power play for its global marketing ambitions, Aurionpro Solutions has named Sachin Salian as its new chief marketing officer (CMO). The appointment signals the tech solutions major’s intent to double down on data-driven narratives and sharpen its brand playbook across core sectors including banking, payments, mobility, and government tech.
With over two decades of experience spanning B2B and B2C marketing, Salian steps into a role designed to shape Aurionpro’s global brand strategy, digital transformation agendas, and go-to-market execution across international markets.
“Aurionpro is uniquely positioned at the intersection of innovation and growth, and I look forward to contributing to its next phase of success”, said Salian. “As CMO, I’m excited to shape a brand narrative that reflects our bold ambitions through a marketing approach rooted in data, customer insight, and in creating long-term value for all our stakeholders”.
Before joining Aurionpro, Salian held senior positions at marquee technology firms, driving brand expansion, digital engagement, and customer growth across fast-evolving market landscapes. His portfolio includes a consistent focus on scaling customer-centric digital strategies in enterprise-first environments.
Salian will now work closely with Aurionpro’s leadership to lead global corporate and product-level marketing programmes aimed at amplifying visibility, strengthening stakeholder trust, and increasing competitive agility.
The IIM Lucknow alumnus holds a PGDM with specialisation in Marketing and Strategy and brings with him certifications in advanced digital marketing. He’s also a known figure across industry forums, often advocating for forward-looking marketing practices.
Aurionpro’s appointment of Salian comes at a time when the tech sector is fiercely evolving and demands strategic, insight-led marketing at every stage of growth. With this move, the company aims to not just stay relevant, but raise the bar.
AD Agencies
Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
