Brands
Aukera Grown Diamond Jewellery unveils India’s first lab-grown Polki Diamond collection
Mumbai: In keeping with the commitment to no compromise Diamond Jewellery and demonstrating the same through innovation, authenticity, and sustainability in the diamond industry, Aukera Grown Diamond Jewellery, a lab-grown diamond brand has launched the world’s first uncut lab-grown diamond collection, ‘The Queen’s Reserve Polki Collection’.
The collection was unveiled during the inauguration ceremony of Aukera’s new store in Jayanagar, Bengaluru by the popular actress, philanthropist, producer, and head of the Uppi Foundation, Priyanka Upendra.
The rising acceptance of grown diamonds, coupled with an increasing preference for high-quality jewellery and larger carat sizes, has resulted in the brand witnessing exponential traction over the past year. The new-age brand plans to double down on its aggressive retail-first strategy, and will launch new experience centers in cities across South India in the near future.
Gracing the launch ceremony and speaking about the collection, Priyanka Upendra said, “It is a really special feeling to be a part of the launch of lab-grown polki diamonds for the first time in India. The new collection, ‘Queen’s Reserve’ looks absolutely gorgeous, and I am thrilled to wear it and showcase it. Today, there is a rise in conscious consumerism, especially among the younger generation. Lab-grown diamonds are real diamonds, and are also ethically sourced and more sustainable. Aukera means choice, and on this occasion, I would like to urge everyone to make more socially responsible choices when it comes to what we wear.I would strongly urge everyone to visit Aukera’s store and have a look at their beautiful collections”.
The new ‘Queen’s Reserve Polki Collection’ is a significant milestone for India’s jewellery industry, as it introduces consumers to Polki jewellery crafted from lab-grown diamonds for the first time in the world. The collection will boast superior colour (as against what is typically graded as “Light Brown) and VS clarity (as opposed to the more common I1 or I2 grade). Aukera Grown Diamond Jewellery goes beyond tradition by offering Polki diamonds with no filling, ensuring longevity and resilience against cracking over time.
Named in homage to the pioneering women who shaped India’s narrative, the Queen’s Reserve Polki Collection embodies grace, strength, and timeless elegance. It serves as a tribute to brides and special occasions, symbolizing the transition from princess to queen in an era of change.
Speaking about the launch of the collection and store, Aukera Jewellery founders and CEO Lisa Mukhedkar, “We are thrilled to introduce the new Polki collection, crafted with uncut lab-grown diamonds. Polki diamonds, historically cherished for their intricate designs and cultural significance, have been a staple in Indian ceremonies for centuries. Through our new collection, we are combining this rich tradition with modern elegance, offering larger, bolder jewellery pieces perfect for special occasions. Handcrafted by skilled artisans spanning six generations, the collection features exquisite designs adorned with emeralds, rubies, and pearls. We have curated this collection with a lot of love and passion and are excited to finally showcase the end result to our customers.”
She added, “The vibrant locality of Jayanagar, Bengaluru was our choice to setup Aukera Jewellery’s latest store. Recognising the rising interest from South Bangalore for our grown diamond jewellery, Jayanagar became the choice for our expansion. As one of the city’s most iconic districts, the neighborhood embodies a rich blend of culture, tradition, and modernity. We aim to elevate the jewellery-buying experience for Jayanagar’s diverse community and continue to improve awareness and accessibility for grown diamonds through this new store.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
