Ad Campaigns
Audible Suno takes on stereotypes with #BossWomenOfSuno for International Women’s Day
MUMBAI: Audible Suno, which has been on a steady rise to popularity in the audio content space launched a power-packed social media campaign for International Women’s Day. #BossWomenOfSuno highlights some of the most powerful, and outspoken women who lend their voices to the platform, including Neena Gupta, Tahira Kashyap, Kaneez Surkha, and Mouni Roy.
Audible Suno has multiple compelling shows that focus on empowering the voices of women. The themes tackled on shows like My Ex-Breast, Ae Dil Hai Complicated, Tridevi, She Says She’s Fine and Matrimonial Anonymous bring alive strong female voices and opinions. These shows highlight situations and circumstances where women are subjected to misogyny, insensitive judgments, and patriarchy. While talking about these very real issues, they also connect with women on how we can all overcome these stereotypes and challenges by speaking up.
Link: https://www.facebook.com/AudibleSuno/videos/625211721598004/
Helmed by Blink Digital, the campaign brings to the surface the various issues women face, from comments about marriage, weight, and sexuality to “indecent dressing”, and thrash these stereotypes in a candid and relatable way. Taking powerful audios of female talent from relevant Audible Suno shows, they respond to situations that depict patriarchy, sexism, and misogyny of everyday life in a way that we all wish we could. For example, one of the posts depicts a girl sitting in an auto where the auto driver keeps adjusting the mirror. Playing a clip from Tridevi, there is a retort about why the auto driver should feel the need to harass her like this. The campaign is being run across Facebook, Twitter, and Instagram.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
