MAM
Audible and Marvel Entertainment premiere Wastelanders
Mumbai: Audible, a leading creator and provider of premium audio storytelling, and Marvel Entertainment has premiered the opening season of multi-language productions of Marvel’s Wastelanders, which will be available on Audible channels throughout 2023 and 2024.
Based on the popular English language series, the six-season epic audio adventure has been reimagined in five different languages including Hindi, Italian, Japanese, German and French, to provide an immersive and truly localised experience to fans in each location.
“We are delighted to bring our customers these dramatic tales from the Marvel Universe in multiple local languages, starring local talent,” said Audible’s chief brand and international officer Susan Jurevics. “This exciting collaboration between Audible and Marvel Entertainment combines the strength of global storytelling and best-in-class production qualities whilst uniquely tailoring each season to local audiences.”
Sharing his excitement at the launch of his first audio project, actor Saif Ali Khan said, “Star-Lord is a fan-favourite character in the Marvel universe. To bring this character and his inspiring story to life through my voice has been a novel and exciting experience. Marvel’s Wastelanders on Audible has allowed us to reimagine Star-Lord’s journey in a unique way, where each listener has the freedom to paint their own vivid picture of this extraordinary tale. I look forward to hearing what the audiences have to say because I have thoroughly enjoyed myself playing a SuperHero.”
The highly-anticipated Marvel’s Wastelanders: Star-Lord, launched yesterday at 10 AM IST and features a star-studded line up of revered Indian talent including Saif Ali Khan as Peter Quill, Vrajesh Hirjee as Rocket, Sushant Divgikr as Cora, Anangsha Biswas as The Collector, Maninee De as Emma Frost and Harjeet Walia as Kraven the Hunter in the first instalment of the series.
The ten-episode scripted localised podcast will be available at no additional cost to all Audible.in members, with all episodes available on release day.
Following today’s launch of Marvel’s Wastelanders: Star-Lord, Hawkeye the second season in the series will launch in September 2023. Black Widow, Wolverine, Doom and Marvel’s Wastelanders will follow throughout the course of 2023 and 2024, each in French, German, Hindi, Italian, and Japanese editions.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
