MAM
Audible and Marvel Entertainment premiere Wastelanders
Mumbai: Audible, a leading creator and provider of premium audio storytelling, and Marvel Entertainment has premiered the opening season of multi-language productions of Marvel’s Wastelanders, which will be available on Audible channels throughout 2023 and 2024.
Based on the popular English language series, the six-season epic audio adventure has been reimagined in five different languages including Hindi, Italian, Japanese, German and French, to provide an immersive and truly localised experience to fans in each location.
“We are delighted to bring our customers these dramatic tales from the Marvel Universe in multiple local languages, starring local talent,” said Audible’s chief brand and international officer Susan Jurevics. “This exciting collaboration between Audible and Marvel Entertainment combines the strength of global storytelling and best-in-class production qualities whilst uniquely tailoring each season to local audiences.”
Sharing his excitement at the launch of his first audio project, actor Saif Ali Khan said, “Star-Lord is a fan-favourite character in the Marvel universe. To bring this character and his inspiring story to life through my voice has been a novel and exciting experience. Marvel’s Wastelanders on Audible has allowed us to reimagine Star-Lord’s journey in a unique way, where each listener has the freedom to paint their own vivid picture of this extraordinary tale. I look forward to hearing what the audiences have to say because I have thoroughly enjoyed myself playing a SuperHero.”
The highly-anticipated Marvel’s Wastelanders: Star-Lord, launched yesterday at 10 AM IST and features a star-studded line up of revered Indian talent including Saif Ali Khan as Peter Quill, Vrajesh Hirjee as Rocket, Sushant Divgikr as Cora, Anangsha Biswas as The Collector, Maninee De as Emma Frost and Harjeet Walia as Kraven the Hunter in the first instalment of the series.
The ten-episode scripted localised podcast will be available at no additional cost to all Audible.in members, with all episodes available on release day.
Following today’s launch of Marvel’s Wastelanders: Star-Lord, Hawkeye the second season in the series will launch in September 2023. Black Widow, Wolverine, Doom and Marvel’s Wastelanders will follow throughout the course of 2023 and 2024, each in French, German, Hindi, Italian, and Japanese editions.
Brands
Radico Khaitan appoints Kunal Madan as chief marketing officer
Promotions signal focus on premium spirits, global expansion and homegrown leadership
UTTAR PRADESH: Radico Khaitan has elevated two long-serving insiders to its top leadership team, signalling a bold push into premium spirits and global markets. Kunal Madan steps in as chief marketing officer, while Sudhir Upadhyay takes charge as chief sales officer, both part of what managing director Abhishek Khaitan calls a consciously built next-generation leadership bench.
“At Radico Khaitan, our growth has always been powered by people,” Khaitan said. “True leadership is not imported, it is cultivated.” He added that empowering internal talent ensures continuity while keeping the company globally competitive and future-ready.
Madan, with over 20 years of experience across global sales and marketing, will drive brand architecture, marketing strategy, and the premiumisation agenda, including travel retail. Upadhyay, who has 25 years in the industry and was most recently national sales head, will oversee distribution expansion and execution across markets.
The leadership reshuffle comes amid Radico’s intensified focus on premium spirits, a segment driving higher margins and international growth. Last year, Ajay Kakkar was brought on to head the Premium On-Trade vertical, targeting modern and institutional channels to boost presence in high-growth segments.
Meanwhile, Amar Sinha stepped down as chief operating officer after contributing across multiple growth phases. Khaitan acknowledged Sinha’s role in supporting the company’s trajectory, while Sinha described his tenure as “an absolute privilege,” crediting Khaitan’s leadership for shaping the company’s strategic direction.
With a homegrown leadership bench and a clear premium agenda, Radico Khaitan is set to accelerate its global expansion while doubling down on brand elevation and market impact.
