MAM
AU Small Finance Bank presents ‘Badlaav Humse Hai-Season 2’ powered by Network 18
Mumbai: In a commendable effort to honour those driving positive change in society, AU Small Finance Bank and Network18 have launched the second season of ‘Badlaav Humse Hai’, an initiative dedicated to showcasing the remarkable humanitarian efforts of India’s lesser-known change makers who are an inspiration to countless individuals.
Introduced by AU Small Finance Bank (AU SFB) in 2021, the 2 season of ‘Badlaav Humse Hai’, aims to recognise and applaud the endeavours of these unnoticed heroes who have significantly impacted the lives of communities across various regions in India. Noted actor and former Miss India, Gul Panag will be the celebrity champion for change for this initiative and the voice of the campaign.
In a developing nation like India, where numerous areas, such as employment, education, and healthcare, require ongoing improvements, many change makers have assumed crucial roles in driving these changes. These unsung heroes have been instrumental in catalysing transformative and inspirational shifts. With unwavering determination and a relentless pursuit of positive change for the greater good, these change makers exemplify social responsibility through their actions and turn their ideas into reality. Given the rapid pace of societal evolution today, there is an increasing need for more individuals who challenge conventional norms and devise solutions to address social and environmental challenges.
Network18 and AU Small Finance Bank have dedicated several decades to their respective fields in pursuit of societal improvement. AU SFB holds the distinction of being India’s largest Small Finance Bank. For 28 years, the financial institution has been empowering numerous changemakers and bolstering their endeavours through financial inclusion and corporate social responsibility (CSR) initiatives in semi-urban and rural regions of India. Similarly, Network18 has taken the lead in driving purpose-driven campaigns aimed at fostering social change and amplifying positive efforts in domains like healthcare, sanitation, education, and the well-being of women and children.
AU Small Finance Bank founder, MD & CEO Sanjay Agarwal said, “Launching ‘Badlaav Humse Hai’ Season 2 isn’t just a continuation—it’s a testament to the transformative power of collective change. The success of the first season fuelled our commitment to recognize unsung heroes driving social good in our society. Being a first-generation entrepreneur, I firmly believe in the potential of everyone to become successful entrepreneurs, as long as they possess the drive. This belief in inclusivity forms the essence of the ‘Badlaav Humse Hai’ changemaker campaign. At AU SFB, our guiding principle is the commitment to service. We are dedicated to making a positive impact where it is most needed. Through robust processes and financial expertise, we’ve established a sustainable platform that effectively serves customers from all walks of life, ensuring profitability.”
Network18 CEO – digital & president, corporate strategy Puneet Singhvi remarked, “Network18 is committed to championing purpose-driven initiatives, and we continue on this path with the second season of our ‘Badlaav Humse Hai’ campaign, shining a spotlight on the stories of changemakers across India and felicitating their zeal towards embracing meaningful causes. We extend our gratitude to AU Small Finance Bank for their continual support in this endeavour. Our mutual aspiration is to motivate the people of our nation to take inspiration from these changemakers and recognize the substantial impact that small steps can have in bringing about significant change.”
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MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
