MAM
Atypical Advantage wins National Startup Award for transformative social impact
Mumbai : Atypical Advantage inclusive platform dedicated to generating economic livelihood for persons with disabilities has achieved a significant milestone by securing the prestigious National Startup Award 2023 from the Union Government in the social impact category. This recognition acknowledges the organisation’s outstanding efforts in providing livelihood opportunities to individuals with disabilities.
Amidst a competitive pool of more than 2300 entries, Atypical Advantage’s impactful work distinguished them, earning the top spot in the social impact category. Alongside this honor, the organization has been granted a prize of Rs 10 lakhs, further propelling its mission to empower and uplift the community.
This achievement not only reflects the dedication and talent of the team Atypical Advantage but also demonstrates their deep commitment to making a positive difference in the world.
The National Startup Award win serves as a testament to the potential of Indian startups in driving positive social change and contributing significantly to the nation’s progress.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
