Brands
Atul Projects launches ‘Carnival of the Hills’ hill-view home offers in Mulund
MUMBAI: Atul Projects has rolled out its Carnival of the Hills campaign at The Hillfront in Mulund, offering a limited-time window for buyers to step into panoramic hill-view homes with a bundle of incentives. The initiative is positioned as both a festive sales push and a sign of Mulund’s steady rise as a residential hotspot.
Rather than a routine property promotion, the campaign is pitched as a celebration of the suburb’s growing appeal. With infrastructure upgrades gathering pace and large hill-view developments in short supply across Mumbai, The Hillfront is being framed as a rare chance to secure scenic living within a township-style environment.
Atul Projects managing director Aakash Patel, said the campaign reflects strong buyer confidence in both the project and the long-term prospects of Mulund. He noted that the carnival pricing opens the door to premium inventory at an attractive entry point, within a development designed for scale, lifestyle and long-term value.
The centrepiece of the campaign is the Carnival Bonanza offer, which removes several upfront costs typically linked to a home purchase. Buyers are promised zero floor rise, zero stamp duty, zero registration fees and zero premium charges for hill views. Two and three-bedroom hill-view homes start at Rs 1.79 crore, with a 30:40:30 payment plan and a pre-booking bonus of Rs 4.99 lakh.
Atul Projects head of marketing Piyush Niljikar, described the campaign as a high-impact buying window aimed at lowering the barriers to premium hill-view living. By pairing exclusive offers with selected inventory, the company hopes to generate quick momentum among prospective buyers.
Spread across roughly nine acres, The Hillfront is planned as an integrated township with more than 60 lifestyle amenities, landscaped parks and community spaces. The development includes Billabong High International School, a retail plaza and expansive green zones, aiming to blend urban convenience with a quieter, nature-led setting.
The campaign follows a channel partner meet that drew more than 550 trade partners, signalling strong market interest. The Carnival of Hills also marks the release of higher-floor inventory in Tower B, offering elevated views at no added premium.
Backed by more than five decades in the business and over 13,000 families housed across projects, Atul Projects is betting that the carnival mood, coupled with Mulund’s growth story, will make this hill-view address hard to resist.
Brands
Uber launches hotel bookings feature in partnership with Expedia
From hotel bookings to room service at your door, the ride-hailing giant is making its boldest push yet into everyday life
CALIFORNIA: Uber is done being just a taxi app. At its annual GO-GET product event, the world’s leading mobility and delivery platform unveiled a sweeping set of new features designed to plant itself at the centre of how people travel, eat and shop, hotel bookings included.
The headline move is a partnership with Expedia Group that lets Uber users in the United States book hotels directly within the Uber app, with access to a catalogue that will eventually grow to more than 700,000 properties worldwide. Uber One members get 10 per cent back in Uber One credits on all hotel bookings and savings of at least 20 per cent on a rolling list of more than 10,000 hotels globally. Vacation rentals from Vrbo, Expedia Group’s home-rental brand, will be added later this year. The partnership is expected to expand beyond the United States. From June, Uber rides will also be integrated directly into the Expedia app, with push notifications sent to travellers ahead of hotel check-in to book discounted Uber rides for the duration of their stay.
Dara Khosrowshahi, chief executive of Uber, framed the expansion in terms of the modern condition. “Uber is becoming an app for everything, helping people go, get, and now travel all in one place,” he said. “We’re all living through a moment of real cognitive overload: too many apps, too many decisions, too much noise. At the end of the day, our job is to help people reclaim their time, spending less of it managing the logistics of life and more of it actually living.”
Ariane Gorin, chief executive of Expedia Group, struck a similarly ambitious note. “Travel should feel effortless, and this partnership gets us one step closer to offering a seamless traveller experience,” she said. “By connecting our two-sided marketplace with Uber, we’re bringing Uber rides directly into the Expedia app and Expedia Group’s lodging inventory into the Uber app through our Rapid API technology. Together, we’re helping travellers spend less time planning and more time enjoying the journey.”
Beyond hotels, the product announcements come thick and fast. Travel Mode, available within both the Uber and Uber Eats apps, offers curated recommendations on local favourites, tourist destinations, OpenTable restaurant reservations and on-demand delivery to hotel rooms. Uber One International means the membership programme now works globally, allowing members to earn credits on rides abroad that can be redeemed once back home. A new Shop for Me feature lets users request items from any store, even those not listed on the app. Eats for the Way allows riders in select cities booking an Uber Black or Uber Black SUV to have a drink or snack waiting for them in the car. Voice Bookings, powered by artificial intelligence, lets users book a ride conversationally, without touching their phone. And a redesigned One Search bar consolidates results for places, food and items across the entire Uber platform in a single query.
Uber has now logged more than 72 billion trips since it launched in 2010. The question it is now answering is what comes after the ride. The answer, apparently, is everything else. Whether users want a hotel in Paris, a coffee in the back of a car or a snake plant from the local garden centre, Uber would very much like to be the one to provide it. The app economy’s land grab has a new front-runner.
NOTE: The image used is AI generated and only for representational purposes.
