MAM
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day
New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.
True Balance’s Awesome August offer which was kicked off on 1st August and will end on 14th August 2019 offers its users extra 50% Cashback on Handset Purchase from True Balance App. During this offer period 1 user will win this special cashback every day (weekends excluded), on Lucky draw basis. The second phase of the offer will start from 19th August and will last till 31st August, as per the offer 1 user will win 100% Cashback* (T&C) per week which will be determined through a lucky draw. To be eligible for this offer a user will have to purchase 2 or more smartphones from the app itself.
Bonus: #TrueAzaadi Campaign 12th August to 18th August
With its True Azaadi offer True Balance is offering its users upto 15% cashback on the purchase of mobile phones by using a promo code “INDIA15” specially designed for Independence Day celebration. This promocode is valid from 12th Aug-18th Aug and is applicable on all the handsets available site-wide with a minimum order value of Rs.1500.
Online shopping has gained popularity in the recent time and has made things easily available at only few clicks just at your doorstep. It is convenient and saves lots of time and money. Availability of handsets through True Balance application will help brand reach out to larger consumers especially from India tier- 2 and 3 where availability of products as per their budget and need is still a challenge through brick and mortar stores.
True Balance started off as a balance check application, the brand has evolved its model to move into financial services for that section of economy who need money for living to fulfill their basic needs. As part of their future strategy, True Balance is focused to provide financial products and services suiting their needs like – True PayLater, Recharge Loan, insurance etc.
True Pay later a service recently launched by the brand to fulfil the needs of their users to pay their electricity bills, mobile bills, and DTH recharges in two payments have achieved another milestone by crossing the mark of 1 million transactions. The new service was launched to tap customers who are unable to pay the whole amount of their monthly bills at once was received well by its user base of 70 million.
MAM
VML India lands two finalist spots at Cairns Hatchlings 2026
The Mumbai agency is back in Australia with two teams, a UN brief and 24 hours to impress
MUMBAI: VML India is heading to Australia again. The Mumbai-based creative agency has secured two finalist spots at the Cairns Hatchlings 2026 competition, one in the Audio category and one in Design, making it the only Indian agency to have reached the finals in both editions of the contest since its launch in 2025.
Four people will make the trip. Senior copywriter Shilpi Dey and senior art director Raj Thakkar will compete in Audio. Art directors Shabbir and Shruti Negi will go head-to-head with the world’s best in Design. The finals take place at the Cairns Convention Centre from 13th May, culminating in an awards ceremony on 15th May.
The work that got them there is worth examining. For the Audio category, Dey and Thakkar tackled a brief for LIVE LIKE MMAD with a campaign called Inner Voice, Interrupted. Using spatial audio techniques, the campaign recreates the overwhelming self-doubt that descends after a long workday, physically panning negative thoughts left and right before cutting the noise entirely to reveal a confident inner voice. Strategically targeted at commuters via Spotify during evening rush hours, the campaign reframes the hours after work as an opportunity for personal growth and charitable action.
For the Design category, Shabbir and Negi worked on a brief for Canteen’s Bandanna Day, a campaign highlighting how cancer pushes teenagers out of their own defining moments. Using a pixelated design language to create stark contrast between a blurred world of isolation and a focused world of connection, the campaign, titled The Flipside of Cancer, shows teenagers fading into the background of birthdays, skateparks and school proms. As a Canteen bandanna appears, the blur flips and the teenager snaps back into sharp focus.
Kalpesh Patankar, group chief creative officer of VML India, made no attempt to disguise his satisfaction. “We are immensely proud to see our teams consistently excel on the Cairns Hatchlings platform since its inception,” he said. “They have masterfully tackled challenging briefs across diverse categories, demonstrating both layered storytelling and a unique creative approach. This exceptional teamwork is truly inspiring.”
Dey and Thakkar, returning to the finals after last year’s run, were candid about the demands of the audio medium. “It’s one of the most demanding mediums, where we only have a few seconds to capture a listener’s world with sound alone, so absolute clarity is essential,” they said. “The true measure of creative work is its ability to create positive change, and our audio submission was made to help those who need it most while encouraging people to silence the inner voices that hold them back.”
Shabbir and Negi, competing in Design for the first time, described the experience as “a completely different beast.” “We see it as an opportunity to showcase our expertise, raise the bar, and challenge ourselves in new ways, while also learning from creative minds from across the globe,” they said.
In Australia, the four finalists will face a live 24-hour brief from the United Nations before presenting in a live pitch session. Twenty-four hours, one brief, one shot. VML India has been here before. It knows exactly what is at stake.
