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Atlas Media inks new deal with London based ID Distribution
MUMBAI: Atlas Media, a leading NY-based independent television producer, has signed a deal with London-based ID Distribution for worldwide television distribution rights, excluding North America, for their top-rated reality series Young, Sexy & Royal.
The announcement was made by Atlas Media president and executive producer Bruce David Klein. Atlas Media business development head Karen Hanley and ID Distribution MD Sally Miles negotiated this deal. ID Distribution will be offering this new series to its buyers at NATPE.
Young, Sexy & Royal brings audiences up close and personal with some of today’s favorite royals, actors, rock stars, supermodels, sports figures and more as they keep the tabloids busy and the public enthralled. From Britney Spears to J.Lo, Eminem to the Royals, viewers go behind the velvet ropes, inside the stretch limos, and through the back-stage doors to meet a whole new generation of sensational provocateurs. From up-and-coming blue bloods, who were born to shake things up, to Hollywood heartthrobs who’ve been busted in the spotlight, this exciting series offers episodes including Young, Sexy & Royal, Young, Sexy & Busted and Young, Sexy & Hollywood.
The series premiered in the United States on 5 December, 2004 on WE: Women’s Entertainment Network and currently airs on Sundays.
“It’s the perfect equation: young, sexy, rich people whose lives are a bit wild. It makes for great TV and audiences worldwide can’t get enough of it. We are pleased to have concluded this deal with ID Distribution and look forward to future alliances with them,” commented Klein.
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
