MAM
Atlas Cycles signs Suniel Shetty, Sania Mirza as brand ambassadors
MUMBAI: Atlas Cycles has signed on actor, Suniel Shetty and Wimbledon Junior champion Sania Mirza as brand ambassadors for its range of bicycles.
Shetty with his mass appeal will endorse the company’s Standard Roadster range of bicycles. Sania Mirza who will be seen for the first time in an ad will endorse the Atlas Women’s range of bicycles.
Commenting on the occasion, Atlas Cycles joint president Gautam Kapoor said, “Atlas Cycles is proud to be associated with Suniel Shetty and Sania Mirza. Both are extremely talented and highly regarded role models who are continually striving to excel further in their respective fields. We at Atlas Cycles also believe in the same values and hope that this association will help us to further reach out to our customers across all age groups and segments.”
Ride along: Suniel Shetty & Sania Mirza
The print and electronic ad campaigns with Shetty are being created by Leo Burnett. The first series of ads for the company’s new range of roadster Samrat will be unveiled later this month. The ad campaign for the Women’s bicycle range with Mirza namely Atlas Swan would be viewed soon too.
Commenting on his association with Atlas Cycles, Shetty said, “The first bicycle I rode as a child was an Atlas and the brand has been close to my heart since then. It feels good to be associated with such an enduring brand with the ability to positively touch millions of people around India. I believe in Atlas’s commitment to blend the traditional and the modern by offering affordable bicycles in all categories.”
“Suniel Shetty apart from endorsing the Roadster Samrat would also feature in Atlas Cycles major brand Goldline Super,” said Atlas Cycles DGM (marketing and communication) Anuj Gupta.
Said Mirza, “I am happy to be associated with Atlas Cycles, one of the top bicycle producing companies in the world. The Company’s philosophy and spirit of ‘Racing Ahead Of Times’ has impressed me a lot.”
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
