MAM
Ather Energy’s new campaign is a shoutout to Kerala’s love for football
Mumbai: Homegrown electric vehicle company Ather Energy has rolled out a new digital regional campaign called ‘Kali Ini Electric’ to celebrate its partnership with Kerala Blaster FC for the seventh season of the Indian Super League (ISL).
Through this campaign, Ather Energy aims to build recognition for their electric scooters in Kerala and establish a seamless connection between their flagship product – the Ather 450X – and the people of Kerala, stated the brand.
The campaign, conceptualised and executed by Stark Communications, played on the inherent love and passion the people of Kerala have for football and for their favourite sports teams. The video uses a background voice-over in the style of the popular Malayalam commentator Shaiju Damodaran to showcase the beauty of an electric game on the football pitch while riding the Ather 450X electric scooter.
Kerala, which is an important market for the electric scooter manufacturer saw over 2.5 Lakh views across social media platforms on the first day of the campaign’s release, according to the Bangalore-headquartered company. Kerala Blasters FC also claims to have one of the most engaged fan groups globally.
Brands
Tech Mahindra names Jeetu Anandani VP & country head – enterprise & strategic accounts
Veteran tech leader to drive enterprise growth across Australia and New Zealand
MELBOURNE: Jeetu Anandani has stepped into a larger leadership role at Tech Mahindra, taking charge as vice president and country head for enterprise and strategic growth across Australia and New Zealand.
Based in Melbourne, Anandani will steer the company’s enterprise portfolio in the ANZ region, focusing on expanding business across high-growth sectors such as retail, energy and utilities, health insurance and logistics. The move signals Tech Mahindra’s intent to deepen its presence in one of the world’s most competitive enterprise technology markets.
In his new role, Anandani will lead growth initiatives, build strategic partnerships and strengthen relationships with key stakeholders across industries. His mandate also includes accelerating business development efforts in sectors such as manufacturing, travel and logistics while helping clients navigate digital transformation and AI-led change.
The promotion caps a steady rise within Tech Mahindra. Anandani most recently served as communications, media and entertainment head for BPS across the Asia Pacific and Japan region, where he worked on expanding enterprise deals and strategic partnerships. Before that, he held the role of account director, managing key client relationships and delivery programmes.
Prior to joining Tech Mahindra in 2020, Anandani spent nearly eight years at Telstra as country manager in Mumbai, overseeing operational growth and partnerships. His earlier career includes leadership stints at Tata Consultancy Services, Vodafone and JPMorgan Chase.
With more than two decades of experience across telecom, banking and IT services, Anandani now takes the helm of Tech Mahindra’s enterprise push in ANZ, a region where demand for AI, digital transformation and large-scale technology partnerships continues to gather pace.
