Brands
Asus India launches convertibles under Transformer series, campaign plans on the anvil
BENGALURU: Asus India launched new additions to the Transformer series – Asus Transformer Flip Book – a 15.6” innovative laptop with 360-degree rotating touch screen that flips in an instant for use as a powerful laptop, a responsive tablet, or anything in between; Asus Transformer T200 – a 2-in-1 ultraportable laptop with 11.6” Tablet; and Asus Transformer Pad TF103 – a tablet with style, ensuring productivity on the go in Bengaluru yesterday.
The company has plans to launch a campaign soon in India, but the details are still work in progress says a source at the company. A lot of the creative work is done in-house at Asus India as well as Asus in other geographies. Though the company does use some media buying agencies on a project basis, Asus India also buys media space directly.
“We are ecstatic about introducing the all new additions to the much celebrated Transformer Series to India. India has been one of the key markets for the entire transformer series. It is our constant endeavour to effectively amalgamate our users’ needs with incredible experiences and deliver in the form of revolutionary hybrids, notebooks and tablets. Bringing these avant-garde devices is our step ahead in assisting the Indian masses to discover and have access to the unconceivable yet highly user friendly devices,” affirmed Asus India regional head – south Asia & country manager – system business group – Peter Chang.
The products would be available in the market 14 November 2014 onwards, except for the Asus Transformer Book T200, which would be available from 1 December 2014.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
