Brands
Asus flips the script with Tiger Shroff in high-kick Vivobook campaign
MUMBAI: In a plot twist straight out of a Hindi cinema action montage, Asus India has teamed up with India’s youngest action icon Tiger Shroff to give its Vivobook 14 Flip a backflip into the social spotlight. The new campaign, launched on 28 March 2025, is as slick and versatile as Tiger’s workout routines-and that’s saying something.
This isn’t just another celebrity plug. It’s a power-packed reel that shows Tiger flipping, folding, and sketching his way through the day using the Vivobook 14 Flip—Asus’s shapeshifting laptop designed for multitaskers with main character energy. From reading fan mail in tent mode to sketching in tablet mode, and binge-watching anime in stand mode, Tiger shows off every inch of the laptop’s 360-degree hinge like it’s part of his stunt choreography.
And the tech specs? As slick as the man himself. The Vivobook 14 Flip features a stunning OLED touchscreen, AI-enhanced software, and adaptive performance tools like active noise cancellation and real-time image optimisation. It starts at Rs 96,990 and is available via Asus E-shop, exclusive stores, and multi-brand retail outlets.
“The Asus Vivobook 14 Flip is crafted for those who live dynamic, multifaceted lives. Partnering with Tiger Shroff, whose energy and versatility inspire millions, allows us to showcase how this device empowers users to excel in every mode—be it work, creativity, or entertainment. This campaign celebrates adaptability and performance, and we’re excited to bring it to life with Tiger,” said Asus India systems group, consumer PC & gaming, product and marketing head Paramjeet Singh.
Tiger was equally pumped, “As someone who’s always on the move, I need a laptop that can keep up with my active lifestyle. The Asus Vivobook 14 Flip, with its incredible flexibility and power, fits perfectly into my life. Whether I’m reading fan mail, sketching ideas, or unwinding with anime, it’s got me covered. I’m thrilled to team up with Asus to show how this laptop lets you flip into any mode effortlessly!”
Brands
Samsung India mobile chief quits after 18 years
Raju Antony Pullan’s exit leaves a gaping hole at the top as Chinese rivals tighten their grip
GURGAON: Raju Antony Pullan has had enough. The senior vice-president and head of Samsung India’s mobile phone business has put in his papers after 18 years at the Korean giant, a tenure long enough to have watched the company stride to the top of India’s smartphone market and then stumble, badly, as Chinese upstarts muscled in.
Pullan, who ran sales, marketing and every last function of the smartphone business, tendered his resignation on Thursday and is currently serving out his notice period. Samsung has not named a successor. It has a second line of leadership waiting in the wings, Aditya Babbar and Hiren Rathod among them, but no decision has been made on who steps up.
The timing is awkward. Samsung has been haemorrhaging market share to Chinese brands and now clings to a top-two position only in the premium segment, where it scraps it out with Apple. Losing the man who stewarded the mobile business through its best and worst years hardly helps steady the ship.
A company that once owned India’s smartphone market is now fighting to stay relevant in it. Pullan’s departure is less a footnote than a flashing red light.
