Ad Campaigns
Astral Shines at ABBY Awards for “Ice Stupas in Ladakh” campaign
Mumbai: Astral Foundation – the CSR arm of Astral Ltd, India’s leading manufacturer and supplier of piping systems, adhesives, bathware, paints and building materials, bagged three prestigious ABBY Awards at the Goafest 2023. The two golds and one silver awards presented to Astral are in different categories, the Media Abby and Creative Abby segment to acknowledge the outstanding success of Astral Pipes “Ice Stupas in Ladakh” campaign.
In the Media Abby category, Astral won the Gold Medal in the “Cause Marketing” sub-category for the “Ice Stupas in Ladakh” campaign. This recognition highlights the brand’s commitment to making a positive impact in society through its innovative initiatives.
Under the Creative Abby segment, the “Ice Stupas in Ladakh” campaign was honoured with the Gold Medal in the “Green Award” subcategory, further emphasising Astral’s dedication to environmental sustainability and eco-conscious practices. Additionally, the campaign also received the Silver Medal in the “Direct – Work done for Social Awareness or Charity Causes” category, showcasing the brand’s impactful communication efforts.
The campaign launched in March 2022, aimed at addressing the water scarcity issues in the region of Ladakh triggered by global warming. Astral Foundation collaborated with innovator and education reformist Sonam Wangchuk and his institute, the Himalayan Institute of Alternatives (HIAL). Astral provided pipes and equipment to HIAL for the construction of nine Ice Stupas across Ladakh. Astral Pipes’ innovative approach and commitment to social and environmental causes resonated strongly with the jury, leading to the recognition of their exceptional work.
Additionally, the campaign was also felicitated by Indian Content Marketing Awards, Digital Dragons Awards, Digies and Videa Awards in the CSR/cause content marketing category for their efforts.
Astral Ltd VP Kairav Engineer expressed their delight, stating, “Winning multiple ABBY Awards at Goafest 2023 is an honour for Astral Foundation. These Ice Stupas have proven to be an ingenious method of storing water from the winter season and releasing it during the dry months, ensuring a reliable water supply for the local communities in Ladakh.
This remarkable achievement not only validates our commitment to making a positive impact on the communities we serve but also highlights the importance of addressing water scarcity issues exacerbated by global warming.
This recognition further motivates us to explore and implement more sustainable solutions in the future. We aim to remain persistent in our commitment to fostering environmental stewardship, promoting community well-being, and contributing to a more sustainable and resilient world. Together, we will continue to strive for a better future, making a meaningful difference in the lives of people and the environment”.
The ABBY Awards, Goafest, is one of the most prestigious accolades in the advertising and marketing industry in India. They celebrate excellence in creativity, innovation, and effectiveness, recognizing outstanding campaigns that make a significant impact
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
