Ad Campaigns
Astral Ltd. celebrates 25 years with Chennai Super Kings
Mumbai: As Astral Ltd celebrates 25 years of excellence in the industry, it has released a special video with the leading players of IPL’s marquee team Chennai Super Kings. The video showcases the team’s star player Ravindra Jadeja along with Ajinkya Rahane, Deepak Chahar, and Ruturaj Gaikwad who are seen dancing to the catchy tune of #AstralSilverShuffle. They can be seen showing some #YellowLove for their longtime sponsor by proudly showcasing Astral’s logo on their jersey.
Astral is also the sponsor for Gujarat Titans and Mumbai Indians in IPL 2023. Astral has been at the forefront of partnerships, collaborations, and sponsorship deals across various gamut of sporting events in the country including teams in the previous seasons of IPL, T20 league, teams in the Pro-Kabbadi League, and is focused on developing an ecosystem for nurturing and stimulating young talent across the country.
The company strongly believes in associating with India’s popular culture – Cricket and Bollywood to create a strong brand recall value. Astral Ltd has also roped in stars like Ranveer Singh and Allu Arjun as their ambassadors for their north and south divisions respectively to keep their image fresh and relevant in the eyes of the consumers.
Astral’s 25-anniversary celebration on their social media handles is a fine example of their commitment to innovation and customer satisfaction making them the “Bharosemand Brand ” of India. To mark the occasion of its silver jubilee, Astral Ltd has planned a series of interesting events this year which can be seen on their social media pages.
On the IPL 2023 front, CSK will play this season’s first match against Gujarat Titans today at 5:00 PM.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
