Ad Campaigns
Astral Adhesives celebrates 25 years of Bondtite with its first campaign
Mumbai: Astral Ltd’s adhesives manufacturer Astral Adhesives has launched a nationwide campaign for its epoxy adhesive brand – Bondtite. The TVC is conceptualised by The Womb in co-operation with Astral Adhesives team and it is in sync with Republic Day which unifies India.
Celebrating 25 years of Bondtite, the tagline ‘India ke alag-alag materials ko jode ekdum tight, Bondtite’ encapsulates the efficacy of the product that unifies the expanse geographies of India. The TVC narrates the bonding between two diverse regions and specific materials that signifies the essence of unifying the country as a whole.
“The launch of this campaign during Republic Day enhances its significance since it features the diversity of bonds,” said MD Sandeep Engineer. “With this campaign, we aim to aid visibility while adding more value to our brand and boost Astral Adhesives business in the market.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
