Ad Campaigns
Askme bags advertising campaign of the year award at Indian eRetail Congress 2015
MUMBAI: Askme has won the marketing or advertising campaign of the year award at the Indian eRetail Congress 2015. The award recognises innovative marketing initiative by Askme, which has garnered positive results for the eRetailers.
Askme Group CMO ManavSethi said, “Askme act as an enabler for SMEs across the nation and online retail provides variety and convenience to them. For every retailer or eRetailer, customer experience is the key and the differentiation is fading for the consumer because of their profile and demographics. At Askme, we strongly feel that online presence to small and medium business in India can benefit them greatly by opening up new market opportunities.”
The Indian Retail Congress 2015 witnessed the participation from various industry stalwarts like Panasonic India president CEAMA & MD South Asia Manish Sharma; L’Oreal India director – Consumer Products Division SatyakiGhosh; Pepsi Co India senior director – Social Beverages RuchiraJaitly; Burger King India chief financial officer Tanmay Kumar; Future Group & Big Bazaar Direct director VivekBayani; Cardekho.com president and Gaadi.com CEO Umang Kumar.
On receiving the award Sethi said, “We are honored to receive this esteemed recognition from Indian Retail Congress. This recognition sends a strong vote of confidence that at Askme, we are committed to providing the best services and create new benchmarks for the industry.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
