Brands
ASICS unveils HYPERSYNC sneaker blending sport heritage and lifestyle
New low-profile shoe focuses on comfort, versatility and mindful movement
MUMBAI: ASICS has launched the HYPERSYNC, a new low-profile sneaker designed to blend performance heritage with everyday versatility, as the brand continues to expand its lifestyle footwear portfolio.
Inspired by disciplines such as track and field and wrestling, the HYPERSYNC draws design cues from the HYPERPOWER and the tooling of the SNAPDOWN 3. The result is a silhouette that nods to the brand’s sporting legacy while embracing a clean, contemporary aesthetic suited for daily wear.
The sneaker has been developed with a genderless design approach, aiming to appeal to a broad set of consumers while maintaining a refined look. From material selection to construction, the focus is on balancing functionality with style.
Despite its streamlined profile, the shoe incorporates cushioning technology developed through extensive research and wear-testing. This ensures all-day comfort, allowing the footwear to transition seamlessly from routine commutes to more active settings.
The launch also ties back to the brand’s long-standing philosophy, “Anima Sana In Corpore Sano”, meaning a sound mind in a sound body, a principle rooted in the vision of founder Kihachiro Onitsuka.
Priced at Rs 9,999, the HYPERSYNC is available in four colourways across ASICS stores and online platforms.
With this release, ASICS continues to position itself at the intersection of performance and lifestyle, offering footwear that is as much about everyday movement as it is about athletic roots.
