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Asics strides ahead with limited edition Tata Mumbai Marathon 2025 merchandise
MUMBAI: They are putting their best foot forward – Asics , the Japanese sportswear pioneer that seamlessly merges performance and style and the 20-year old Tata Mumbai Marathon run by the well-known and admired Singh brothers – Anil and Vivek of Procam International.
Yesterday, Asics unveiled its twentieth edition limited merchandise for the Tata Mumbai Marathon 2025, celebrating one of Asia’s prestigious athletic events. Uniting the spirit of sports and fashion, the collection was launched at Mumbai’s vibrant Linking road Asics store by actor-triathlete Saiyami Kher, along with Asics brand athletes Rohan Bopanna and Saurav Ghosal.
This isn’t just merchandise—it’s a testament to the rich, evolving legacy between India and Japan, ready to stride confidently into the future, said a company statement..
This year’s limited-edition merchandise pays homage to Mumbai’s iconic Marine Drive, known as The Queen’s Necklace. The designs capture the vibrant essence of Mumbai’s shoreline, blending urban energy with the natural rhythm of the sea. The merchandise features t-shirts adorned with tetrapod patterns and wave-inspired graphics, symbolising the resilience and harmony of the city.
Asics also revealed the Gel-Kayano 31 limited edition, reflecting Mumbai’s spirit. With colours inspired by the city’s dynamic skyline, such as Illuminate mint and safety yellow for men and summer dune for women, the shoe combines a 4D guidance system for stability, FF Blast Plus Eco cushioning, and PureGel technology for smooth strides over any distance.
The collection aims to unite Tata Mumbai Marathon participants in a shared sense of purpose and community. Designed to celebrate Mumbai’s vibrancy, the merchandise creates a connection between runners and the city’s unyielding spirit.
Said Asics India & south Asia MD Rajat Khurana: “Our ongoing association with the Tata Mumbai Marathon as the official sports goods partner reflects our shared values of passion, endurance, and community. This collection reflects Mumbai’s vibrant spirit and every participant’s resilience. We remain committed in our mission to provide athletes with the best fitness gear to not only inspire but also help them achieve their individual goals and celebrate their journey.”
Added Procam International MD Anil Singh: “Today, the Tata Mumbai Marathon represents everything good Mumbai stands for. As we approach the landmark twentieth edition, every step taken towards this iconic event reflects our shared commitment to excellence and the power of movement to bring people together. Asics has been an integral part of the Tata Mumbai Marathon journey and the Procam family, consistently raising the bar with premium event merchandise our participants truly treasure.”
The official Tata Mumbai Marathon merchandise is available at Asics flagship stores nationwide and online at www.Asics.co.in/tmm2025
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Kate Rouch steps down as OpenAI Chief Marketing Officer
Marketing leader prioritises health after late-stage breast cancer diagnosis.
MUMBAI: When the toughest battle moves from the boardroom to the personal front, even the sharpest minds know it’s time to step back and focus on winning the most important fight of all. Kate Rouch, chief marketing officer at OpenAI, has announced she is stepping down from her role to focus on recovery following a diagnosis of late-stage breast cancer.
In a heartfelt LinkedIn post, Rouch revealed she was diagnosed around a year and a half ago, shortly after taking on the CMO position. Despite undergoing intensive treatment, she continued to lead the company’s marketing function through what she described as one of the most challenging periods of her career.
She explained that while she remained deeply committed to her role and team, she had reached a point where prioritising her health and recovery had become essential. Rouch called the decision difficult, noting it required acknowledging personal limits and shifting priorities. She reflected that the experience had reshaped her understanding of courage not always about pushing harder, but sometimes about stepping back to focus on long-term wellbeing, family and sustainability.
Rouch expressed gratitude to her team and colleagues for their support. She mentioned that Gary will step in to help lead the function and recruit a successor. She plans to support the transition and remains open to returning in a different capacity in the future, depending on her health.
Prior to joining OpenAI, Rouch served as the first chief marketing officer at Coinbase and spent over a decade at Meta, where she was vice president and global head of brand and product marketing.
She also thanked well-wishers for their messages and shared that stories from fellow survivors had a meaningful impact during her treatment journey.
In the high-stakes world of tech marketing, Kate Rouch has always been known for her strategic brilliance. Now, she is showing a different kind of strength, one that reminds us that even the most driven leaders sometimes need to pause, heal, and come back stronger when the time is right. Wishing her a full and steady recovery.
