Ad Campaigns
ASICS announces the launch of their campaign ‘Ten People, Ten Colors’
MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves.
To support a runner’s journey, ASICS has launched the ‘Ten People, Ten Colors’ collection, a vibrant range which encases the gears in ten different colors to celebrate the feeling of empowerment and determination to push their limits.
Based on a Japanese proverb, ‘what may work for one person might be different for the other, but the same difference is what makes us all unique’, the brands latest campaign brings to life the spirit of what running means to each person. For one, what starts as a leisure stress buster may turn into an ambition to complete a marathon, for other; it may be their sole fitness goal. This campaign is about real people with real stories and how ASICS’ with it state-of-the-art technology helps them keep going beyond the targets they initially set out to‘Win The Long Run’.
The ‘Ten People,Ten colors’ series of colors includes the brand's five running shoes, including GEL- KAYANO 26, GEL-NIMBUS 21, GT-2000 7, GEL-CUMULUS 21 METARIDE and GEL – KAYANO 26 KAI. Each shoe from the collection has been handpicked to suit the core messaging of the larger theme of the campaign which stands for the versatility of every runner.
“ASICS has always been inspired by stories of real runners and has been motivated to improve technology to suit every consumer. The new campaign encapsulates a wide range of colors depicting the spectrum of light through the day to showcase the versatility that matches the personality and goals each runner has to ‘Win The Long Run.’ said, Rajat Khurana, Managing Director, ASICS India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
