Ad Campaigns
ASICS announces Shraddha Kapoor as their brand ambassador
Mumbai: ASICS, a leading Japanese sports performance brand has appointed Bollywood actor Shraddha Kapoor as the new brand ambassador for ASICS India. With this association, ASICS India continues to strengthen its philosophy of Sound Mind, Sound Body and also build a stronger brand prominence among Indian female fitness enthusiasts. The actor will be seen endorsing the brand’s footwear and women’s sportswear segment.
The association will also see ASICS India strengthen its market presence with a shared vision to promote a balanced and active lifestyle while ensuring style and comfort are not compromised. ASICS, known for its rich heritage and commitment to innovation, has consistently delivered high-quality products that cater to the needs of athletes and fitness enthusiasts worldwide.
Shraddha Kapoor’s versatility as an actress perfectly complements ASICS India’s core philosophy of nurturing both the mind and body, making her an ideal fit for the brand.
Marking the association, ASICS India and South Asia managing director Rajat Khurana said, “We are thrilled to welcome Shraddha Kapoor as the new face of ASICS India. Her captivating performances and unwavering dedication to fitness perfectly align with our brand ethos. With a strong fan base and influential presence, she is the ideal ambassador to inspire and educate people about the importance of nurturing a healthy mind and body. This association will enhance our brand’s appeal and expand our reach across the country, fostering a holistic and active lifestyle.”
Talking about her association, Kapoor commented, “I’m excited to embark on this amazing journey with ASICS India. The growing awareness around the significance of physical and emotional well-being has made it essential for one and all to prioritize their overall health. I firmly believe that a healthy body nurtures a healthy mind, and it has always been my goal to share these values with my fans. Partnering with ASICS India, a brand that aligns perfectly with my beliefs. I look forward to this collaboration and doing some wonderful work with the team.”
ASICS has emerged as a global leader in the sportswear industry, seamlessly merging comfort and performance in its product offerings. With ever-rising running and health-conscious communities in India, ASICS India aims to become a preferred choice amongst runners & athletes. With 88 stores spread across India, ASICS has been dedicated to providing top-quality sportswear and footwear to Indian consumers, empowering them to conquer challenging workouts and embrace an active lifestyle. Whether it’s running, training, or simply seeking everyday comfort, ASICS products stand out with their unmatched combination of comfort, support, and style.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
