Brands
Asian Paints Presents Fibre Ulla Ultima Protek: NEW TVC – Josettan’s Classroom
December 12, 2019: Homes in Kerala tell a story of tradition, beauty and magnificence, clearly the most important asset for people of Kerala and to keep it beautiful they need the best. Vagaries of weather in Kerala expose the houses to two of the biggest problems in Exterior that is Villal (crack) and Paayal (algae). The Unique Fibre infused Technology in Ultima Protek provides complete protection against Cracks and Algae along with 10 years of warranty.
Keeping the objective at the core, Asian Paints has launched a New TVC to clearly establish Ultima Protek as the Gold Standard of Exterior Emulsion. Conceptualized by Ogilvy India, the ad is directed by renowned director, Manoj Pillai. The film picks the popular character Josettan from the last blockbuster campaign of 2016 on Ultima Protek, and the same is being played by the very talented Suraj Venjaramoodu. The Story opens with the fact that Josettan’s Beautiful House has become a point of attraction from across the world and he is hosting a CLASSROOM to share secret of his beautiful House is Fibre which gives complete protection against villal (cracks) and paayal (algae).
Speaking about the new TV ad, Jaideep Kanse, CMO, Asian Paints Limited said, “Kerala has always been a flagbearer in the country to set the roadmap as far as the Exterior Painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.
Kiran Anthony, CCO, Ogilvy India also added saying “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.
Watch the new TVC from Asian Paints on the below link:
So, when you turn on your TV, make sure don’t miss our latest commercial.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
