Brands
Asian Paints launches Northeast Book of Colours
NATIONAL: Asian Paints has launched the Northeast Book of Colours, a region-specific shade guide that translates the cultural life, craft traditions and landscapes of India’s Northeast into a curated colour campaign for homes.
Built around the theme Inspired by you, crafted for you, the book positions colour as cultural expression rather than decoration. It features more than 80 curated shade combinations, presented through mood boards, design cues and popular palettes drawn from across the Northeastern states.
The campaign taps into familiar regional references, from the deep blacks of Longpi pottery in Manipur and the red-and-white Gamosa of Assam, to the bold red, black and green of Tripura’s Rignai. Earth tones inspired by hills, forests and rivers soften the palette, offering homeowners combinations that feel rooted yet contemporary.
The book is designed as both a practical tool and a cultural statement, helping consumers choose colours that reflect local identity while fitting modern living spaces.
“Colour is one of the strongest expressions of identity,” said Asian Paints Ltd MD and CEO Amit Syngle. “This book is our tribute to a region rich in character and craft, bringing together its most loved palettes into a guide inspired by its people and communities.”
To amplify the launch, Asian Paints has released a campaign film that traces the origins of the shades and their cultural stories. The Northeast edition was unveiled at a flagship event at Radisson, Guwahati, marked by a fashion show interpreting indigenous textiles, art forms and natural hues for contemporary homes.
With this launch, Asian Paints deepens its regional play, using localisation and cultural storytelling to strengthen its position as India’s colour authority.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
