Brands
Asian Paints hues India in India Wala Blue
MUMBAI: For millions of Indians, blue isn’t just a colour, it’s a feeling that runs deep. As team India’s women in blue brought home a historic victory, Asian Paints captured the nation’s emotion with a heartfelt print campaign titled “1.4 Billion Hearts. One India Wala Blue.”
The campaign celebrates how the team’s grit, grace, and glory have painted every home with pride, from bustling stadiums to family living rooms. The message “Ab har ghar jeetega” perfectly ties this sporting triumph to the brand’s philosophy of colour, emotion, and connection.
Extending its much-loved Har Ghar Blue campaign, Asian Paints salutes the women in blue for uniting the country through sheer determination and teamwork. The initiative builds on the brand’s deep-rooted association with cricket, from its Smartcare damp proof integrations during the India-England series to its Asia Cup countdown campaign and the empowering “Meri Wali Blue” film celebrating women’s cricket.
“Cricket in India goes far beyond the field, it lives in every home, every conversation, every emotion,” said Asian Paints Ltd. MD & CEO Amit Syngle. “Blue has always been the colour of this shared sentiment, and we’re proud to celebrate this bond through our campaigns. Har Ghar Blue is more than an idea, it’s a feeling that unites the country.”
With “India Wala Blue,” Asian Paints transforms national pride into a hue of unity and joy, a shade that will forever colour India’s heart with victory.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
