Ad Campaigns
Asian Paints collabs with Zakir Khan in their new campaign
Mumbai: Asian Paints, a leading name in the paint industry, is excited to announce the launch of their latest product, “Damp Proof,” a revolutionary waterproofing solution, just in time for the monsoon season. With an innovative approach to engage consumers, Asian Paints collaborated with comedian Zakir Khan for a mushaira, redirecting conversations about the monsoons towards practical and enjoyable discussions. FCB Kinnect has conceptualised the campaign.
As the rainy season approaches, effective waterproofing solutions become paramount. Asian Paints recognised this opportunity and took the initiative to introduce “Damp Proof,” a state-of-the-art product that offers unparalleled protection against water damage and seepage. By launching this product, Asian Paints aims to enhance the living experience of homeowners and mitigate the challenges posed by monsoons.
The campaign kick-started with an unconventional event – a mushaira, a traditional form of poetry recitation. Asian Paints cleverly utilised this cultural platform to captivate the audience and steer the conversation towards a vital but often overlooked topic – waterproofing. By intertwining poetry with practical discussions, Asian Paints successfully engaged the participants, resulting in an unforgettable experience that left a lasting impression.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
