MAM
Asian Paints announces ‘Colour Week’ this Diwali
MUMBAI: Asian Paints has announced Colour Week 2006 (from 2 October to 8 October) which will provide customized “Wall Fashion” solutions for your home. The Colour Week will provide colour solutions to its consumers at Malls (Infinity & In Orbit Mall), on TV, on Radio, via SMS, email, at multiplexes (Fame Adlabs) across 15 cities and using unique technique of “Pani Projection” in Mumbai.
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Consumers can also interact through various means with Asian Paints and get immediate creative options on what themes to adopt for their homes. They can either SMS “Fashion” to 6161 or click a photograph of the room and send it via Mobile (MMS) to cw@mobylog.com or post it to Post Box No 16841 Mumbai. The customers can also upload the photograph onto the website- colourweek.asianpaints.com or email it to colourweek@asianpaints.com.Within 15 days, the customer will receive a card with two options along with an explanation of the themes and the painting process. |
He added, “Colour Week is here to stay and Asian Paints as the market leader is committed to this being a regular event every year.” |
To promote the concept of Colour Week Wall Fashion, Asian Paints is running interactive on-ground promotions across the country.There will be displays of “Wall Fashion” themes and stalls at malls giving free consultations to consumers. Besides, there will also be a live demonstration of finishes to showcase the ease and convenience of execution. |
Colour Week 2006 will educate the consumer on the use of colour in their homes. The “Wall Fashion” collection, which consists of 21 themes meant for living rooms, dining spaces and bedrooms, focuses on using walls as a canvas to create complete designer themes using shapes, colours, techniques and strokes with painting techniques like stenciling and masking.
GM-Marketing Asian Paints Amit Syngle said, “Colour Week is back after its success last year. Asian Paints‘ Wall Fashion is a signature paint style for homes. In the top 15 towns in India across various media, the 21 themes of ‘Wall Fashion‘ will be exhibited. For the first time in the paints category, consumers can interact through various means with the marketer and get immediate options on what themes can be adapted for their homes.” 
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
