Ad Campaigns
Ashwin Sheth Group’s campaign #HamariDeviHamareGhar spreads a message of love
Mumbai: As the festive season is around the corner and Navratri just concluded, the echoes of its celebration continue to resonate through an exceptional and inspiring campaign #WelcomingDevi executed by Ashwin Sheth Group, conceptualised by Gozoop Group, and cinematically crafted by Realatte Ventures. The campaign captures the essence of the joyous festival and the fact that home is more than just four walls. This innovative initiative seamlessly blended the festive spirit with a powerful social message, proving that this festive season, the spirit of inclusivity and devotion to the divine feminine can thrive.
Ashwin Sheth Group chief sales and marketing officer Bhavik Bhandari shared his thoughts on the campaign, stating, “Our festive season campaign delivered a profound message that aligns seamlessly with our mission of fostering a sense of belonging and inclusion. It celebrates love, warmth, and acceptance – values that are at the core of Ashwin Sheth Group’s ethos. The campaign’s resonance with socially-conscious homebuyers depicts the growing importance of investing in homes that reflect the values we hold dear.”
“We were thrilled to partner with Ashwin Sheth Group in producing this heart-warming film in a record time. When the challenge was presented to us, we were excited to transform an idea into a visual treat. This venture marks a milestone, and we are eager to craft many more cinematic gems for the Ashwin Sheth Group in the upcoming months,” added Realatte Ventures co-founder Rohan Shah.
This emotional and uplifting campaign video captures the essence of the festival as it follows a family’s journey to welcome a little girl, filling their home and hearts with boundless joy. The video beautifully portrays a family coming together to welcome a new member into their family. The family’s love and happiness shine through as they share moments of laughter, and joy during the Navratri Puja. This touching video showcases the transformative power of love and family, reminding us all that the festive season is a time for not only celebrating the goddesses but also embracing the gift of a new family member.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
