Brands
Ashok Leyland embarks on ‘Dream Drive’ to mark 75th anniversary celebrations
Mumbai: Ashok Leyland, the Indian flagship of the Hinduja Group and country’s leading commercial vehicle manufacturer, commenced the ‘Dream Drive’ from Bengaluru as part of its 75th-year anniversary celebrations. The drive is an expedition to various cities and dealerships across India, culminating at the company’s manufacturing plants across the nation. Ten vehicles will be traversing the length and breadth of the country on five different routes.
Starting from Bengaluru, Mumbai, Leh, Kolkata, and Dibrugarh, the drive will travel through key locations around the country. The Bengaluru to Ennore drive was flagged off today and the other four ‘Dream Drives’ – Mumbai to Alwar, Leh to Pantnagar, Kolkata to Hosur, and Dibrugarh to Bhandara will follow in quick succession.The drive aims to celebrate the company’s enduring relationship with the nation in many dimensions.
Along the way, Ashok Leyland will engage with its extensive network of dealerships, a direct connection with its valued customers and gather insights from the years of experience of the Commercial Vehicle ecosystem.
Ashok Leyland executive chairman Dheeraj Hinduja said, “Today, as we embark on the ‘Dream Drive’ to mark the momentous 75th Year Anniversary Celebrations of Ashok Leyland, we reflect upon the journey that has run parallel to the development of our Nation. The ‘Dream Drive’ represents our renewed pledge to further shape the future of the CV Industry to support India’s economic development for years to come”.
Ashok Leyland, MD and CEO, Shenu Agarwal said, “As we commemorate our 75th anniversary, we are grateful to all of our customers, employees, and partners who have been an integral part of our journey. The ‘Dream Drive’ is a unique opportunity for us to connect with them personally, and express our gratitude for their unwavering support, and association for seven and a half decades of nation-building.”
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
