MAM
Ashish Bhasin is on Festival of Media Global Jury 2013
Mumbai: Aegis Media South East Asia CEO and India chairman India Ashish Bhasin will be a part of the Final Jury Panel at the Festival of Media Global 2013 in Montreux, Switzerland.
The final jury deliberations are slated to happen on 27 and 28 April.
In addition, Bhasin will also be a speaker at the Agency Jeopardy event at the Festival of Media Global 2013, to be held on April 29.
Bhasin said “I look forward to being a member of the final jury at the Festival of Media Global this year. It is a great opportunity for me to see the best of the media work globally and to interact with some of the best minds in our profession. I also look forward to speaking at the Agency Jeopardy event. I am sure it will be a great experience for me and a good representation for India in this global forum”.
Bhasin, who is also the honorable secretary and executive committee member of AAAI, on the Board of Governors of the Media Research Users Council, serves on the managing committee of the Readership Studies Council of India and Co-chairs the AAAI-IBF committee amongst other industry bodies.
In the past he has served and chaired several national and international juries, including Cannes Lions 2007 Direct Jury and Dubai Lynx 2008 Direct and Interactive juries.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
