MAM
Ashim Gupta’s role at Salesforce’s expanded
MUMBAI: Ashim Gupta, a seasoned communications strategist, has expanded his remit at Salesforce, now overseeing communications for South Asia and South East Asia, after a successful tenure as vice president communications-India. This promotion underscores Gupta’s proven track record in building brand narratives across diverse sectors.
Gupta, who joined Salesforce in January 2024, has swiftly ascended the ranks, joining the India leadership team and now extending his influence across a wider region. His career spans over two decades, featuring prominent roles at Uber, Samsung Electronics, Volvo group trucks operations, General Motors, The Economic Times, Max India and Healthcare, Spark Minda, and Tetra Tech.
His achievements are notable: at Volvo, he boosted the company’s media share of voice, secured multiple media awards, and pioneered social media strategies. At General Motors, he earned a President’s Award and led the company’s social media foray in India’s automotive sector. At The Economic Times, he led an award winning brand communication team. At Max India he created strong brand equity. At Spark Minda, he initiated internal communication audits and innovative publications.
Gupta’s experience extends beyond corporate communications. He founded Good Living, a trade journal, and launched the Solitaire brand of interior exhibitions. His expertise in media relations, social media management, and strategic communications positions him to amplify Salesforce’s brand presence in the dynamic markets of South and South East Asia.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
