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Asheesh Chatterjee is RBNL CFO
MUMBAI: Reliance Broadcast Network Ltd. (RBNL) has appointed Asheesh Chatterjee as its chief financial officer.
Chatterjee will lead the finance and legal side of the business and will also spearhead key initiatives like fund raising, M&A and JVs.
Speaking on Chatterjee’s appointment, Reliance Broadcast Network Ltd. CEO Tarun Katial said, “Asheesh’s varied finance background across critical financial and legal portfolios, will add tremendous value to Reliance Broadcast Network Ltd., which is a young company at a critical growth juncture. We welcome Asheesh on board and look forward to his expertise in taking this Company through its next growth leap.”
A chartered accountant and cost accountant by qualification, Chatterjee brings with him over 15 years of post qualification experience across varied sectors will – assurance and consulting, financial services, manufacturing and media and entertainment.
Having held senior finance positions with leading companies like Moser Baer, Sony Entertainment Television (Multi Screen Media), ICICI Prudential Asset Management and Ernst & Young, Chatterjee has worked on a diverse portfolio covering strategic finance, corporate structuring, operational finance, tax planning, audit, treasury and investor/analyst relations.
On his appointment, Chatterjee said, “The brand Big has successfully created a robust and diversified business model ranging from radio broadcast, television, out of home and live events. I am excited to join the Company and work with a young and dynamic team, to achieve the full potential of Reliance Broadcast Network’s growth strategy.”
In his last assignment, as the CFO of the entertainment business with Moser Baer, Chatterjee was involved in setting up of the home entertainment & film divisions and leading the company to become the largest home video company in the country within a year from launch.
He was also spearheading the strategic process at the company to formulate its entry into newer verticals in the M&E space and also manage key strategic initiatives at the group level.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
