MAM
Asheesh Chatterjee is RBNL CFO
MUMBAI: Reliance Broadcast Network Ltd. (RBNL) has appointed Asheesh Chatterjee as its chief financial officer.
Chatterjee will lead the finance and legal side of the business and will also spearhead key initiatives like fund raising, M&A and JVs.
Speaking on Chatterjee’s appointment, Reliance Broadcast Network Ltd. CEO Tarun Katial said, “Asheesh’s varied finance background across critical financial and legal portfolios, will add tremendous value to Reliance Broadcast Network Ltd., which is a young company at a critical growth juncture. We welcome Asheesh on board and look forward to his expertise in taking this Company through its next growth leap.”
A chartered accountant and cost accountant by qualification, Chatterjee brings with him over 15 years of post qualification experience across varied sectors will – assurance and consulting, financial services, manufacturing and media and entertainment.
Having held senior finance positions with leading companies like Moser Baer, Sony Entertainment Television (Multi Screen Media), ICICI Prudential Asset Management and Ernst & Young, Chatterjee has worked on a diverse portfolio covering strategic finance, corporate structuring, operational finance, tax planning, audit, treasury and investor/analyst relations.
On his appointment, Chatterjee said, “The brand Big has successfully created a robust and diversified business model ranging from radio broadcast, television, out of home and live events. I am excited to join the Company and work with a young and dynamic team, to achieve the full potential of Reliance Broadcast Network’s growth strategy.”
In his last assignment, as the CFO of the entertainment business with Moser Baer, Chatterjee was involved in setting up of the home entertainment & film divisions and leading the company to become the largest home video company in the country within a year from launch.
He was also spearheading the strategic process at the company to formulate its entry into newer verticals in the M&E space and also manage key strategic initiatives at the group level.
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
