MAM
ASCI welcomes health ministry’s move to update healthcare ad regulations
MUMBAI: Quacks, fake doctors and illegal mobile dispensaries had better watch out. The Indian ministry of health & family welfare (MHFW) is taking steps to take you out of business.
Under the draft Drugs and Magic Remedies (Objectionable Advertisements) (DMR) (Amendment) Bill, 2020, it is seeking to levy fines of Rs 5 lakh and imprisonment of two years on violators for the first offence, going up to as much as five years in gaol and a fine of Rs 50 lakh for subsequent violations. The various disorders and illnesses have also been clearly defined, while what constitutes an ad in modern times has also been spelt out. The MHFW is seeking the public’s feedback on the DMR Amendment Bill 2020.
The effort by the ministry to update the older act has met with the approval of the advertising industry’s watchman the Advertising Standards Council of India (Asci). Its secretary Shweta Purandare got into a tele-conversation with indiantelevision.com and said that the amendment will help it police the healthcare sector better. "The proposed DMR bill 2020 is an important development and would lend strong support to ASCI's efforts of suo motu monitoring of misleading advertisements in the healthcare sector,” she said. “Consequences of advertisements in violation of DMR regulations are serious and this would result in better compliance from advertisers as well as media concerned, be it an advertisement of allopathic products or Ayush products.”
The draft bill has listed the diseases and conditions which will come under its umbrella. These include: AIDS, blindness, blood poisoning, bronchial asthma, cancer benign tumour, cataract, change in colour of hair and growth of new hair, change of foetal sex by drugs, congenital malformations, deafness, diabetes, diseases and disorders of the uterus, obesity, fairness of the skin, form and structure of the breast, genetic disorders, improvement in size and shape of the sexual organ and in duration of sexual performance, improvement in height of children or adults, mental retardation, sub normalities, and growth.
Purandare further stated, “Apart from print and TV, it will be interesting to see the impact of advertisements on social media as well as on the advertisers' websites. We would expect this effect to trickle to advertisements by Ayush doctors and clinics propagating ‘guaranteed cure’ as the Central Council of Indian Medicine has taken cognizance of DMR violations in the past and had issued an advisory to state councils for their action."
Brands
Pocket FM elevates Lalit Gangwar to COO to drive global growth
Founding member to lead operations, monetisation and expansion across markets
MUMBAI: Pocket FM has elevated Lalit Gangwar to chief operating officer, tasking the founding team member with leading global business operations as the company sharpens its international growth strategy.
In his new role, Gangwar will oversee end-to-end operations across markets, including growth, monetisation and execution for the company’s audio business. The appointment comes as Pocket FM looks to strengthen its operating foundation and build a more predictable, scalable global business.
Gangwar has been closely involved in shaping the company’s trajectory from its early days. He played a key role in building the growth and marketing playbook in India, helping the platform scale to over 150 million users within its first year and establish a strong foothold in the audio storytelling category.
He later led Pocket FM’s expansion into the United States, where he set up teams, defined market strategy and drove scale, contributing significantly to the company’s international ambitions.
Pocket FM co-founder and CEO Rohan Nayak said, “Lalit has been central to Pocket FM’s journey from the very beginning. He has built our growth engine and scaled our business across markets.” He added that the company’s focus on nurturing internal talent makes Gangwar a natural choice to lead the next phase.
Gangwar said, “Pocket FM has always been driven by a simple belief that powerful stories can travel across borders and create meaningful impact.” He noted that the company will continue to focus on scaling markets, investing in AI-led storytelling and strengthening monetisation.
As COO, Gangwar is expected to bring greater operating discipline while building systems, talent and processes to support long-term growth.
With leadership continuity and a clear global focus, Pocket FM appears to be turning the page to its next chapter, one that aims to take its storytelling playbook well beyond home turf.
