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ASCI upholds complaints against 113 out of 144 ads in Nov 2014
MUMBAI: In November 2014, Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) upheld complaints against 113 out of 144 advertisements.
Out of 113 advertisements against which complaints were upheld, 61 belonged to personal and healthcare category, followed by the education category with 33 advertisements.
The CCC found that claims in health and personal care product or service advertisements of 61 advertisers were either misleading or false or not adequately/scientifically substantiated and hence violated ASCI’s Code. Some of the health care products or services advertisements also contravened provisions of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.
The advertisements against which complaints were upheld included the likes of Hindustan Unilever Limited, Godrej Consumer Products, Philips Electronics, The Colors Bar amongst many others.
HUL’s advertisement of Lifebuoy claims to provide “10 x more germ protection” and “10 x more skin care” than any other soap which was not substantiated. Godrej Consumer Products’ advertisement of Goodknight shows “a child standing near the mosquito vaporiser”, whereas the product’s leaflet includes a precaution that the electrical liquid vapourising machine should be kept away from the reach of children. The advertisement features a dangerous practice, manifests a disregard for safety and encourages negligence.
Similarly, the advertisement of Richfeel Trichology Centre is in breach of code of medical ethics as the advertisement is soliciting patients and also mentions the names of Dr. Apoorva Shah and Dr. Ferrari, promoting the Clinic, which is in violation of the Central Council of Homeopathy Code of Ethics Regulations Clause II 6.1.
The advertisement of Jimmy Health Clinic claims 100 per cent successful treatment of sexual problems such as premature ejaculation, impotency, masculine vigour, semen disease, undeveloped organ, less sperms, night fall, infertility. It also claims to increase weight and improve health permanently. Also, the advertisement shows Dr. Zed promoting the clinic which is in violation of the Medical Council of India (MCI) Code of Medical Ethics Regulation, Clause 6.1.
In the education category, the CCC found following claims in the advertisements by 33 different advertisers were not substantiated and, thus, violated ASCI guidelines. For instance, The advertisement of Bright Career Academy states “Job Assured on pursuing 3 month’s course” and “7+ Bands assured on undergoing IETLS 7 hours classes daily”, were not substantiated with supporting data.
In the food and beverages category, the advertisement of Coca Cola states that it contains no fruit juice, etc. This mandatory audio in the radio spot was played too fast and was not comprehensible. The radio spot contravened the ASCI Guidelines on Supers. This advertisement of Haldiram Prabhuji claims to offer “any 2 packs of mixtures/ bhujia for Rs 100,” which in the absence of any disclaimers, was found to be misleading.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
