MAM
ASCI launches a new online experience
MUMBAI: The Advertising Standards Council of India (ASCI) has launched a newly designed website www.ascionline.org and aims to be more user-friendly.
The website incorporates an Online Complaint and Monitoring Service (OCMS) which hopes to deliver transparency and speedy resolution of complaints.
 |
|---|
Commenting on the new ASCI website and OCMS launch, ASCI chairman Arvind Sharma said, “The new website through its attractive yet simple construct makes it easier for consumers, activists, regulators and industry members to actively participate in ASCI‘s advertising self- regulation process. We also hope that the new facility to track their complaints online will further drive all stakeholders’ confidence in ASCI.”
With the introduction of the OCMS, consumers will now be able to lodge complaints via the new ASCI website, the ASCI Facebook page, email, smartphones, toll free telephone or regular post. Irrespective of how consumers complain, they will receive a complaint tracking number which will help them track the exact status of their complaint on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email and/or SMS.
ASCI’s members will get significant added advantage from the introduction of the OCMS. They are provided with a unique individual login id and password for their OCMS account on the new ASCI website. This will give them a single window to lodge regular and Fast Track complaints or seek Advertising Advice. They can also track the consolidated details of complaints lodged by them and against them. Irrespective of whether they complain online or offline, they will receive a Complaint Tracking number which will help them track the exact status of their complaint via their OCMS account on the new ASCI website. Additionally, if they so choose, they can receive regular updates on the status of their complaints via email.
Non- members of ASCI can also avail of the benefits of the OCMS on the new ASCI website, although their benefits vis-?-vis ASCI Industry Members are limited to lodging and tracking complaints.
MAM
Jack&Jones unveils Spring Summer ’26 collection with 3 themes
Music, Rush and Travel chapters anchor expansive youth-focused drop.
MUMBAI: If fashion had a playlist, this one would come with a bass drop, a road trip, and a wardrobe change in between. Jack&Jones has rolled out its Spring Summer ’26 collection, pitching it as its most expansive seasonal showcase yet less a drop, more a three-act cultural statement. At the centre of the campaign is Volume 1: Music, a chapter that taps into India’s independent music scene and wears its attitude on its sleeve quite literally. Featuring artists like Loka, Wazir Patar and Aksomaniac, the line blends bold graphics with relaxed silhouettes and versatile denim designed to move effortlessly from stage lights to street style.
Denim, unsurprisingly, remains the headline act. From lived-in washes to rip-and-repair textures and wide-leg fits, the collection leans into familiarity while nudging expression forward aiming to feel both personal and performative at once.
The brand didn’t stop at aesthetics. Extending its music-first narrative into the real world, Jack&Jones partnered with the UN40 Music Festival held on March 14 and 15 in Bengaluru. The collaboration featured an experiential pop-up, complete with denim customisation zones, interactive installations and exclusive viewing experiences turning fashion into something you could not just wear, but play with.
Volume 2: Rush shifts gears into a faster lane, embracing high-energy aesthetics tailored for movement, momentum and a lifestyle that rarely stands still. Think sharper silhouettes, dynamic styling and a sense of urgency stitched into every look.
In contrast, Volume 3: Travel slows things down. This chapter leans into sun-washed palettes, lightweight layers and easy silhouettes built for spontaneity designed for consumers who prefer their fashion with a side of wanderlust.
Across all three volumes, the thread that ties it together is clear: denim as a constant, supported by breathable cottons and summer-ready fabrics that balance comfort with structure. The result is a collection that doesn’t just follow trends but attempts to mirror the rhythm of youth culture itself.
With Spring Summer ’26, Jack&Jones isn’t just selling clothes, it’s curating moods. And in a season where identity is as fluid as style, that might just be its strongest fit yet.
