ASCI: 9 ads come under scanner; 1 withdrawn and 4 modified

MUMBAI: The period for December 2009 saw a total of nine ads come under the scanner, reveals the latest report from The Advertising Standards Council of India (ASCI). While one ad out of the nine was withdrawn, four underwent modification.

The ad that was withdrawn is that of Telemart Shopping Network for its Saptarishi Sri Panchmukhi Hanuman Kavach brand.
 
According to the report, the ad claims that the brand has supernatural qualities of providing energy and fending off all problems related to health, wealth and wisdom. As per CCC, the claims of the product were not substantiated, and thus the TVC has been withdrawn. Since the claims of the product were not corroborated, the commercial was withdrawn. 
 
Meanwhile, the ads that underwent modification are those of Novartis India Ltd for its Otrivin Nasal Spray TVC, The Unicharm India Pvt Ltd ad for Mamy Poko Pants diapers and the Airtel Digital TV ad.
 
The ads that were not upheld by CCC are Red Bull India, Orion Appliances for Spectrawide Water Purification System, Dabur Uveda Fairness Cream and Nutra Skyn Care for its Toppik Hair Building Fibers.