MAM
ARY Digital gets Media Morphosis on board as sales agency
MUMBAI: ARY Digital Network, the Urdu language broadcasting network, has appointed full service multicultural communications company Media Morphosis LLC to handle its ad sales in North America.
Media Morphosis LLC will also look after the local business of ARY Digital Network for Canada.
In 2010, Manhattan Communications had acquired a majority stake in Media Morphosis LLC. It is an associate company of Manhattan Communications India.
According to the company, as a consumer group the Urdu speaking community boasts one of the highest income, education and business ownership levels than any other ethnic group in the US or Canada.
ARY Digital Network aims to further educate mainstream companies and organisations on the growing trends amongst Muslims in North America and make them aware of the opportunities available within this community.
ARY Digital Network VP- Operations Junaid Bawany said, “In North America Muslims comprise one of the most educated, affluent and influential ethnic communities in existence. The potential for companies in North America to reach this growing population is immeasurable. We are pleased to have MediaMorphosis further assist us creating greater awareness of ARY Digital Network with mainstream companies.”
MediaMorphosis LLC director, strategic marketing and development Daniel Ocner added, “We are proud to join ARY Digital Network in helping service the needs of Muslims in North America. Mainstream companies need to understand they are interested in brands that not only empower their cultural relevancy but also take the time to understand who they are. By helping engage mainstream companies to strategically approach the Muslim market as a long-term investment, we plan to build value that will benefit ARY, corporations and consumers.”
ARY Network holds one of the most diversified portfolios of channels, starting with its flagship channel ARY Digital, current affairs and news channel ARY News, youth based music channel ARY Musik, religious and spiritual teachings channel ARY QTV and traditional food and recipes based channel ARY Zauq.
All production is done in-house catering to Urdu speakers residing in Pakistan and abroad.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
