MAM
Arun Nanda 2003 AAAI-Premnarayan Award recipient
MUMBAI: Diwan Arun Nanda, chairman, Rediffusion DYR and co-chairman of Dentsu Young & Rubicarn and Wunderman, Asia Pacific is the recipient of the AAAl-Premnarayen Award for 2003 – an honour given to an individual in India for his outstanding contribution to the advertising industry.
Sam Balsara, president AAAI, presented the award to Nanda at a well-attended ceremony last night at The Oberoi Hotel, Mumbai.
Speaking on the occasion, Nanda talked of how the industry had grown from being worth a mere Rs 50 million in the early-70s to the Rs 100 billion industry it is today. Nanda had a special mention of people and professionals from the client side who had given him the “freedom to innovate at their cost and with their money.”
The Premnarayen Awards were instituted in the 1988 by AAAI and is awarded to individuals with outstanding performance in the advertising industry. Nanda is the 15th recipient of this prestigious award. In the last fourteen years, the award has been conferred on doyens like Gerson da Cunha, Alyque Padamsee, (late) RK Swamy, (late) Ravi Gupta, Subhas Ghosal, amongst others.
The award, presented annually, recognizes the individuals contribution in the following areas:
– Leadership of the industry as an individual
– Contribution towards professionalism in the industry
– Example of personal integrity, values and ethics consistent with the standards expected of an advertising professional
Nanda has the distinction of becoming the first Indian to become co-chairman of Dentsu, Young & Rubicam / Wunderman, Asia Pacific. He manages DYR & Wunderman operations in 33 offices across the Asia Pacific region and has CEOs of 17 countries reporting to him.
Amongst his various assignments with the government of India, Nanda has been on board of Air India as Director in the mid 80’s. He was also as a Member of the Jawaharlal Nehru Centenary Committee, which was a part of the Cabinet secretariat. During this period, he was involved in planning and executing major cultural and other events, both nationally and internationally.
Nanda has also been the president of the AAAI between 1993 and 1995 and later in the year 1999-2000. He was the leader and the key speaker at the 1993 Asian Advertising Congress in Tokyo. In 1998, Nanda was inducted into the Hall of Fame of the Advertising Club of Calcutta.
MAM
Navi releases new ‘Hurrypur’ film focused on speed and simplicity
Auto breakdown turns F1-style pit stop in campaign film set to Baalti’s track
MUMBAI: When life’s in the fast lane, Navi wants even your breakdowns to be over in a blink. Navi has rolled out a new film under its ongoing ‘Hurrypur’ campaign, doubling down on its core pitch speed and simplicity in everyday transactions.
The film opens on a familiar hiccup, an autorickshaw breaking down mid-ride. But what follows is anything but ordinary. The repair unfolds like a Formula 1 pit stop swift, precise, almost cinematic. Within seconds, the tyre is replaced, the vehicle is back on the road, and even the fare negotiation wraps up in record time.
Set to US-based musical act Baalti’s track “123”, the film uses rhythm and pacing to mirror its central idea, in a world that moves fast, everything around it must keep up.
The narrative builds on Hurrypur, a fictional world where time is treated as currency and delay is almost obsolete. Through exaggerated yet relatable scenarios, the campaign reflects a broader behavioural shift consumers increasingly expect instant responses, whether from people, platforms or payments.
Navi Limited MD and CEO Rajiv Naresh said the Hurrypur universe is designed to highlight the company’s focus on delivering seamless, time-efficient experiences. Meanwhile, creative agency Sideways and director Ayappa KM leaned into humour and visual energy to push the story beyond a typical product-led narrative.
Instead of listing features, the campaign sticks to storytelling turning a routine inconvenience into a high-speed spectacle.
Because in Navi’s world, even a pit stop refuses to slow things down.
