Brands
Arun Icecreams unveils the Ice Cream Donut
MUMBAI: Some desserts tempt you. Some desserts tease you. Arun Icecreams has just launched one that does both. The company has introduced the Ice Cream Donut, a bite-sized treat that adds a fun twist to the familiar world of frozen indulgence.
Known for innovations such as the Casatta Slice, Icone, Ibar, Spiral, Bites, Ball Ice Cream, Ice Cream Sandwich and the much-loved Pushup Cotton Candy, the brand has now turned its attention to reimagining a comfort classic. The result is a compact donut-shaped ice cream that promises a balance of creamy richness and playful design.
Arun Icecreams said the new offering reflects its commitment to crafting treats that appeal to every generation. With a focus on trend-led creativity and reliable quality, the brand continues to strike a chord with younger consumers while remaining a favourite for families.
Market trials across key regions have already offered a sweet preview of its potential. Early testers praised the Ice Cream Donut for its flavour combinations, creamy texture and eye-catching look, calling it a refreshing twist that feels both familiar and new.
Perfectly portioned for any moment, the Ice Cream Donut suits parties, family evenings or simple weekend cravings. It is priced at 10 and is available in Belgian Chocolate and Cookie n Cream variants across all HAP Daily stores and Arun Ice Cream retail outlets.
Brands
Ekart expands IKEA partnership with EV deliveries in Chennai
3PL to handle 600 plus products with 48 hour delivery via EV fleet.
MUMBAI: Flatpacks are going electric and your sofa might now arrive with a smaller carbon footprint. Ekart has expanded its partnership with IKEA to power last-mile deliveries in Chennai, doubling down on speed, scale and sustainability in one of India’s key urban markets. Under the collaboration, Ekart will manage end-to-end large-format deliveries for IKEA across the city using a 100 per cent dedicated electric vehicle fleet. The move makes Chennai the second major market after NCR-Delhi where Ekart handles IKEA’s last-mile logistics, signalling a broader rollout of EV-led supply chains.
The mandate is no small load. Ekart will oversee deliveries for over 600 products from IKEA’s catalogue, ranging from furniture to home décor—categories that demand specialised handling and precision logistics.
Backed by its technology-driven fulfilment network, Ekart is targeting deliveries within a 48-hour window, offering real-time tracking and end-to-end visibility from warehouse to doorstep. The focus is clear: faster turnarounds without compromising on control or customer experience.
The EV-first model also aligns with both companies’ sustainability goals, as urban logistics increasingly shifts towards zero-emission solutions. For IKEA, which continues to expand its omnichannel presence in India, reliable and eco-conscious last-mile delivery is becoming central to scale.
For Ekart, the partnership reinforces its positioning as an enterprise-grade logistics player in large-format commerce. The company already supports over 1,800 retail, D2C and enterprise brands, spanning last-mile delivery, part-truckload services and warehousing.
As India’s logistics ecosystem evolves, this collaboration highlights a growing trend: delivery is no longer just about distance, it’s about efficiency, experience and increasingly, emissions.
