Brands
Artisto expands reach salon-quality hair tools enter retail market
MUMBAI: Artisto, has announced a significant retail expansion, bringing its salon-grade tools to the general public. Established with the aim of revolutionising personal hair styling, Artisto, previously favoured by professional stylists, will now offer its precision-engineered products to a broader audience.
This move bridges the divide between salon professionals and consumers seeking superior styling solutions. By making its expertise and innovative technology widely available, Artisto aims to empower individuals to achieve professional results at home.
Artisto – Shimmers Cosmetics founder & director Sandeep Gidwani, said, “At Artisto, we have always believed that hairstylists are true artists, and their craft deserves the best tools. With our retail expansion, we’re bringing the same professional-grade precision to consumers, ensuring they can achieve expert-level results at home. This is about more than just hairstyling it’s about enabling self-expression and creativity, empowering individuals to experiment and redefine their look with confidence.”
Artisto – Shimmers Cosmetics managing director Karan Gidwani, shares “Artisto was founded on the idea that styling should be effortless, creative, and accessible. From the very beginning, we’ve combined advanced technology with artistic expression to craft tools that do more than just style they transform the experience. Whether in the hands of a seasoned stylist or a beauty enthusiast at home, our tools are designed for reliability, ease, and professional-quality results. As we step into retail, we’re excited to make salon-level styling an everyday reality for everyone.”
Celebrity hairstylist Jason, a long-time advocate of Artisto’s tools said, “As a hairstylist, I know the difference that high-quality tools make. Artisto has always been my go-to for its innovation and precision, and now, more people can experience that same salon-grade performance in their daily routine. Whether you’re creating intricate runway looks or simply styling for the day ahead, Artisto makes professional results effortless.”
The retail range will feature a selection of Artisto’s high-performance hair dryers, straighteners, and curling wands, all designed with advanced technology to ensure efficient styling, heat protection, and durable results. Featuring sleek, ergonomic designs, Artisto tools will cater to both professional and home users.
Artisto’s retail expansion marks a new phase of accessibility, where consumers can create and express their personal style with confidence. The brand remains committed to quality, transparency, and artistry, aiming to redefine hair styling for the contemporary consumer.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
