Ad Campaigns
Artha Animation Delivers High-Impact Commercials for Qubo & Citroën..
MUMBAI: ARTHA Animation, a leading production house, continues to push creative boundaries with its latest campaigns. The studio recently delivered three commercials for Qubo, a Hero Group venture, which aired during the high-profile India-England cricket series on JioHotstar. Directed by Milind Nandanwar and produced by Gaurav Malhotra, these ads highlight Qubo’s smart home innovations in a fresh and engaging manner. A special thanks to Rachit and Manas from Team Qubo for their invaluable support. Watch here.
In addition, ARTHA Animation collaborated with Citroën and Altertype to craft two compelling films—one for Valentine’s Day (February) and another for Holi (March)—bringing the brand’s vision to life through storytelling and dynamic visuals. Also directed by Milind Nandanwar and produced by Gaurav Malhotra, these films capture Citroën’s distinct personality and connection with its audience. A heartfelt thanks to Team Citroën and Altertype for their trust and collaboration.
• Valentine Film:
• Holi Film:
Currently, ARTHA Animation is gearing up for its next celebrity-led commercial, scheduled for production next month. While details remain undisclosed, this project promises to reinforce the studio’s reputation for high-quality, impactful content.
However, ARTHA Animation is not just limited to advertising—it has a rich legacy in the animation space. The studio’s upcoming Premium Original Series, is set to redefine how India perceives animation. Slated for release this year on a leading OTT platform, the series aims to set new benchmarks in storytelling and visual excellence.
With a growing portfolio of successful campaigns and ground breaking animation projects, ARTHA Animation remains a powerhouse in the industry, blending creativity and innovation to deliver storytelling that resonates with audiences.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
