Ad Campaigns
Art-E partners with Antara Senior Care to launch AGEasy
Mumbai: Art-E Media Tech, India’s leading creative media and martech agency, is elated to announce its newest collaboration with Antara Senior Care, a Max Group company to launch AGEasy. A new-age holistic D2C platform and part of Antara’s assisted care services portfolio, AGEasy is designed to empower seniors to age with ease and joy through customised health and wellness solutions that are based on expert-assisted advice, technology, and curated products. In this exciting partnership, the agency successfully managed the launch of AGEasy and created a strong presence for the brand on both social and e-commerce platforms. Additionally, the agency’s mandate also included lending post-launch support to the brand.
Speaking on this partnership, Art-E partner & CEO Amit Dhawan said, “Our partnership with Antara has been a truly amazing experience and after delivering the best for their Assisted Care Services offerings, we took up the baton to partner with them for AGEasy. A strong creative team from our end in collaboration with a highly experienced team at Antara, made this launch successful.”
Antara Senior Care chief marketing officer Rohit Khatua said, “As pioneers in the space of senior care, Antara always strives to offer products and solutions that enhance the quality of life for our seniors, enabling them to age with ease and joy. With the introduction of our latest offering, AGEasy, we’ve taken another significant step towards establishing a fully integrated ecosystem for seniors. When we embarked on this journey, Art-E enthusiastically embraced the new challenge and joined forces with us. I am confident that this partnership will successfully propel our brand forward.”
AGEasy by Antara chief business and growth officer Dr Varun Gupta said, “AGEasy by Antara is designed keeping in mind various chronic conditions that often trouble seniors. Two of these conditions are joint pain and risk of fall, for which we have launched holistic joint pain and fall-management solutions. Art-E has been part of the Antara family for some time now, making them the natural choice to collaborate on the launch of our new direct-to-consumer (D2C) venture. Leveraging their creative team and their profound expertise, Art-E played a pivotal role in the successful launch of AGEasy.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
