Arsenal, NFL to discuss brand globalisation

MUMBAI: NFL CMO Mark Waller and Arsenal FC CCO Tom Fox have joined the list of speakers at the Leaders in Sponsorship event being hosted at Chelsea FC, London, on 6 October 2010.
 
Sharing their expertise in the session From thinking global to going global: From demand to reality, Waller and Fox will discuss the different strategies used at the NFL and Arsenal FC to help globalise their brands.

Bigger sponsors, better fan engagement and new commercial opportunities are the rewards of globalising ones brand.
 
Leaders in Sponsorship provides an opportunity to learn from sponsorship leaders on subjects such as activation, evaluation, negotiation and innovation and the latest trends catching the attention of the leading protagonists.